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Ford recently introduced an improved version of the Ford EcoSport, the SUV produced in Craiova. This is EcoSport Active, a variant that makes you forget about the Dacia Sandero Stepway and even the Duster when you find out the starting price.
Ford is the second largest car manufacturer in Romania, besides Dacia. From this point of view, he harmonizes his strategies based on what the builder takes out of Mioveni. Americans recently introduced the new EcoSport Active model, the version that looks even better with an SUV for off-road use.
Now, Ford has also announced the price. One that may make you think of some similar Dacia models.
Ford has announced the price of EcoSport Active (and some advantages over Dacia)
To have an opinion on what the Americans were looking for with the improved version of EcoSport, I have to remind you of the statements from that time.
“Ecosport Active will be a first in the Active series offering more capabilities and a rugged design for customers who want to take outdoor activities to a new level,” said Roelant de Waard, Ford vice president of marketing and sales.
Ford’s announced launch offer includes 125 hp 1.0 EcoBoost engine, 6-speed manual transmission, black roof, SYNC multimedia system with 8-inch touchscreen, Carbon Black wheel arches, automatic air conditioning, tinted rear windows, mirrors 17-inch electric and heated alloy wheels, cruise control with speed limiter, fog lights, pre-collision assistance system with post-impact braking. Dacia offers similar features only when the price increases. Sometimes, at least on the Duster, the price can go up much more than Ford charges.
All at a starting price of 15,250 euros
Ford mentions that the Ecosport Active has increased ground clearance, better body protection tailored to tougher roads, but also a number of exterior and interior design innovations. Ford EcoSport is produced only at the Craiova plant, so the Active version will also be manufactured in Romania.
Currently, the Active version also benefits Fiesta and Focus.
As for the comparison with Dacia Duster, in the basic version Dacia has a better price. But if you want it with a multimedia system and a touch screen, the price was around 18,000 euros. In the case of the Sandero Stepway, the same, if you want with the multimedia system the price jumps up to 13,000 euros, but you have the 100 hp LPG engine. In Dacia Duster there are engines of 130 hp or 150 hp.
You can see the Sandero Stepway product sheet here, and Dacia Duster is here, with all the prices and facilities.
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