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Groupe Renault Romania posted record sales of 30 cars per day on the two e-commerce platforms launched two years ago, according to a company statement. Some customers have also opted for home delivery, an optional service offered to those who want to reduce physical interaction or the effort of going to a showroom.
In the last month, 30 Dacia and Renault cars were bought in one day, following a strictly online route.
And some of them also opted for home delivery, as proof that the method is a true success. So far, more than 2,500 customers have chosen to buy a Dacia or Renault car through e-commerce platforms.
“We are in a very challenging period in terms of the digital experience and the automotive industry is no exception. We launched the two e-commerce platforms two years ago, before the special context determined us to focus on this area. It quickly became an asset, because we understood the needs and expectations of our clients on that journey. The proof that we have applied a good strategy is the large and growing number of online purchases that we see every day. “said Mihai Tănase, director of Digital Dacia & Renault.
The purchase procedure is intuitive and fast, without requiring special knowledge of using special applications or programs.
Each customer can check the offers available on the sites with the help of various selection filters (model, price, color, fuel type, transmission, displacement), so that the choice is as appropriate as possible to their needs. Then you can complete the process, paying the final invoice for the vehicle or you can reserve the selected car, paying a fee of 500 euros (VAT included).
Payment is made by credit or debit card, through a secure payment processor. Both the contract and the invoice will be sent electronically by an authorized agent, previously chosen by the client.
In order to facilitate access to all customers and provide useful details, Groupe Renault is running a promotional campaign under the concept “I choose online”.
So far, more than 2,500 customers have chosen to buy a Dacia or Renault car through e-commerce platforms., is shown in the statement received by Agerpres.
