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The clothing giant has suffered during the corona epidemic.
In October, Nettavisen reported the news that Hennes & Mauritz will close 250 stores around the world over the next year. On Wednesday, E24 writes that it is currently clear that seven Norwegian stores will be closed during 2020 and 2021.
In 2020, they plan to close Stortorvet in Oslo, at Slottet Shopping in Kristiansand, at Maxisenteret in Hamar and Arkaden in Skien.
According to E24, in 2021 they plan to close Fornebu, Gunerius in central Oslo and Vågen in Sandned.
Press contact Thea Kjendlie at Hennes and Mauritz tells the newspaper that it is otherwise too early to say anything about which stores will be closed next year.
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– Change job
According to Kjendlie, it is not low turnover that is the reason for the closures, but rather it is part of the H&M Group’s shift work. She tells the newspaper that they have also opened new stores in 2020.
– We adapt to the changing behavior of the client. At the same time, the pandemic is accelerating the digitization of commerce. Optimizing our store portfolio can lead to new openings, relocation, conversion, and consolidation and closure, he says.
Closed 80 percent
In Hennes & Mauritz’s nine-month report released Oct. 1, CEO Helena Helmersson wrote that they believe their employees have put in a fantastic effort in the past six months, after the corona pandemic hit the world. in March. He wrote that the worst seemed to be behind us and that H&M sees that they are well placed to emerge strong from the crisis.
The clothing chain has been badly affected by the corona crisis, especially in the second quarter, when about 80 percent of the group’s stores closed temporarily.
Helmersson also wrote that they expect demand for affordable and sustainable products to increase in the wake of the pandemic.
– We are now accelerating change work to continue increasing value for customers.
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