The sign at Bislett Stadium has been replaced by strong reactions



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The new poster wakes up Wednesday afternoon.

This is the new facade of Bislett Stadium. Robert Gjestad

The case is being updated.

“What idiot in town thought that was a good idea?”

Twitter user E-rland has shared two photos of Bislett Stadium. One with the old facade and one with the new one:

Bislett Stadium has received new signs on the facade. Evokes reactions. Several on Wednesday shared their reactions on social media.

“This is the worst I have ever seen,” writes a Twitter user.

“This is not really possible,” writes another, adding Rina Mariann Hansen (Ap) from the Culture and Sports Council in the discussion.

This is not how it looks now in front of Bislett Stadium. The old sign has been replaced. Audun Braastad / NTB scanpix

Town Hall: – Understand that people think it is dust

The communications officer of the City Council for Culture, Sports and Volunteers, Beate Svenningsen, says that this has not been a political decision. The Agency for Culture and Sports is behind this.

There, real estate communications manager Haakon Berg Jensen confirms that the sign is about to be replaced.

– Work is underway to rediscover Bislett Stadium, he says.

This is how it looks from the roundabout where the tram goes. Robert Gjestad

Cultural and sports buildings will comment further on the matter later.

In an SMS to Aftenposten, the Agency for Culture and Sports, Rina Mariann Hansen (Ap) writes that she prefers the old poster.

– The old sign in Bislett was nice, and I understand that people think it’s dust to replace it. They should have kept it that way, you ask me, writes Hansen.

This is how the city council responds on Twitter:

“The ancient city has no warning”

The font on the sign is not Helvetica, but part of Oslo’s new visual identity.

It is a separate source that the municipality has developed.

“We understand that people are reacting to the new source, and we also have no problem seeing that the old source is aesthetically better than the new one,” says Vidar Trædal, manager of the Byantikvaren construction department.

In a correspondence about new signs on sports and cultural facilities, the city’s antiquarian comments on plans for a new sign.

“The signs are modest in size and rigorously designed and aligned with architecture. The age of the city has no notice, ”says the email from November 2019.

Explain why they did not object to the new sign. Among other things, this sign is that this sign was erected in 2005, in new facades, and that they do not consider that the new sign is harmful to the cultural heritage itself, that is, the building itself.

– There is also a point that this is completely reversible. After the reactions that have come in, we want to think that going back to the previous source is problematic, says Trædal.

Haakon Riekeles, representative of the Oslo Left municipal council, hopes that the new sign has appeared by mistake. Olav Olsen

Bislett Stadium

I hope there is an error to correct

– It is disappointing that they choose to destroy the general expression of Bislett Stadium in this way, says Haakon Riekeles, representative of the Oslo Venstre city council.

He calls the building an important cultural heritage and a source of identity for all of Oslo. Riekeles says he hopes to hear that this is a mistake that needs to be corrected.

– They have prioritized errors if they do not see that this cultural heritage has a holistic profile that is more important than the municipality’s visual profile, he adds.

Riekeles finds it difficult to understand that the antiquity of the city is unaware of the new sign.

– It is very disappointing that the antiquity of the city has that attitude. I myself have been in discussions about window frames that are barely visible in protected buildings. This is a large sign with a letter covering the entire entrance area, says Riekeles.

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