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Almost 20 percent of separate online stores.
This week, the crown measurements have tightened dramatically and we will be in touch with each other as much as possible. If you haven’t already, it may be a great time to add your grocery shopping online as well.
For this reason, this week Nettavisen has revised the prices of the three online food stores of a certain size that are in Norway: Kolonial.no, Meny.no and Coop Hjemlevering.
When Kiwi, Coop Extra, and Rema 1000 struggle to be the cheapest, the difference is usually a penny or three when the shopping cart is summed up. In online stores, however, there are extreme effects.
Also read: Introduces new measures in Oslo grocery stores
18 percent price difference!
Weekly trade in Coop in this test is almost 300 kroner more expensive than in the winner of the kolonial.no test: the price difference is up to 18.4 percent!
– Here, unfortunately, we have come out a bit unfortunate, especially in fruits and vegetables. We promise to come back stronger, says Harald Kristiansen, Communications Manager at Coop Norway.
You can find the price table a little lower on the case!
Rune Kaino Nikolaisen from the Gjerrigknark.com website encourages people to compare prices before choosing a home delivery service.
– The online food test clearly shows that you can save a lot of money by doing just that.
It also has another attraction:
– Check if your local grocery store also offers free or reasonably priced home delivery during these crown times. Then you can hit two birds with one stone, support local businesses, and at the same time have products taken home.
Also read: In these municipalities, there are mandatory bandages in the grocery store: – It is, to put it mildly, demanding
As cheap as kiwi
While Coop is going in terms of price, Kolonial is not nearly as cheap as Kiwi. We did not include physical stores in this test, but a reference check of the products showed a level in favor of Kiwi, and then the cost of shipping is included.
– For all practical purposes, the price is the same. It should also be smart for the wallet to buy from us, says Tor Erik Aag, commercial director of Kolonial.no.
Two of the items in the shopping cart did not have the same volume in the Kiwi store that we registered. But even without these items, the difference is no more than a few tens for a total of around 1600 crowns.
AS KIWI: – We have grown a lot and therefore we can now compete on price. At the same time, we have a selection that says a large supermarket, Tor Erik Aag, commercial director of Kolonial.no
Photo: Nina Lorvik (Mediehuset Nettavisen)
Aag speaks of tremendous growth in 2020, and especially after the crown bud break. This year’s turnover will probably have doubled compared to 2019, to around two billion crowns.
– We are growing strongly and, therefore, we can compete harder on price.
Kolonial should be as cheap as the low-price chains on top-selling items, but at the same time have as good a selection as a large Meny store, Aag says. The store buys the discounted items through the Rema 1000 system.
Also read: Food price test: Big differences and strong price jumps in pizza tests
Here is the table showing the different prices:
Where there are different items in terms of weight or volume, we have chosen the closest option. See the explanation for discrepancies just below the table.
Pork tomatoes
This week’s shopping cart is intended to represent an average weekly purchase for a family of four. For the most part, we have selected well-known brands for easy comparison.
There are many prices roughly the same, but in the selection of fruits and vegetables there is a big impact. While kolonial.no and meny. do not allow you to purchase fruits and vegetables purchased in bulk, Coop only offers prepackaged products.
This means, for example, that instead of loose tomatoes with a kilo price of around NOK 30, you should choose Coop’s organic brand Änngamark, wrapped in polystyrene cups with a plastic vacuum cleaner. Then the price per kilo will be higher than 100 crowns.
UNFORGETTABLE: – Here we have unfortunately been a bit unlucky, especially in fruits and vegetables. We promise to come back stronger, says Harald Kristiansen, Communications Manager at Coop Norway
Photo: Halvor Ripegutu
Meny’s shopping cart was 9.4 percent more expensive than Kolonial.no’s. Knut Nyløkken, director of e-commerce at Meny, notes that not everything in the test is completely comparable, as if the juices are not the same size. He also claims that the chicken is not of the same quality and that the level of service at the delivery windows is different.
– At Meny we must be the best in selection, quality, fresh products and food solutions, both in store and online, we have the same selection and prices in both places. For particularly good purchases, we recommend checking out our weekly deals and regular bargains, which are highly visible in the online store and of which we have hundreds each week.
Also read: Kolonial.no a million lawsuit against Coop
Solution missing
Coop’s online store was established in April, in direct response to the corona outbreak. The service is still not good enough, admits Harald Kristiansen, Coop’s communications director.
– Coop Hjemlevering was quickly registered and implemented nationwide in a few weeks. So we unfortunately have a number of childhood illnesses that our more established online competitors have had to eliminate for several years.
In the Coop store, you cannot pick up any potatoes or loose onions, and the store does not indicate the price per kilo, but only the unit price, for example, apples and bananas. The other stores indicate both the unit price and the price per kilo. Harald Kristiansen, Communications Director for Coop Extra, explains this as follows:
– This is because the solution is done very quickly. Currently we do not have a technical solution for road products.
It provides a somewhat narrow range that ensures the most basic needs, Kristiansen notes.
– That it makes us come out more expensive is unfortunate and we are working to improve the fruit and vegetable range in the solution.
Must go out for a beer
Another thing that pulls it down is that Coop doesn’t offer beer sales. You don’t have the whole world to say about price competition. But if a little beer is part of a big purchase, you will have to go to the physical store anyway if you use Coop’s online store.
Kristiansen explains this with the logistical challenges related to grants in municipalities.
– We are considering opportunities to resolve this in the future. On the other hand, we will probably launch tobacco and medicine at Coop Hjemlevering in the coming weeks.
If you choose one of the competitors, for the final sum of Coop you can buy a six-pack of beers, and also many goodies and chocolates.
Also read: The kiwi price cut may have consequences for Coop: – It goes beyond competitiveness
Delivery nationwide
However, a limitation on the cheapest online store is that only people from eastern Norway can still use it. So far, Colonial has no plans to change this as they will tell about:
– We now cover about half the population of Norway, from Halden and the Grenland area in the south to Lillehammer, says Aag.
Meny and Coop deliver almost throughout the country. Coop claims to be busy in 90 percent of Norway, while Meny delivers in most major cities up to Trøndelag.
– Also, we will soon open in Tromsø, where we will be Norway’s northernmost online grocery store, says Knut Nyløkken, Meny’s head of online shopping.
None of the online stores will provide weekly user figures, but all report a sharp increase in demand.
– We see a shift from younger online customers and families with children to all age groups, says Nyløkken.
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