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NIGHT STORIES: Trump has also announced mattresses, according to the New York Times, he has earned 145 million crowns from these features.
Participation in “The Apprentice” and subsequent advertising assignments was the salvation for Donald Trump’s finances, according to an investigation of his tax return.
Reality TV was Donald Trump’s livelihood.
The TV show The Apprentice provided him with new sources of income and, not least, created a myth about him as a businessman who became on the road to the White House.
Investigation conducted by Trump’s tax return reveals, New York Times concludes.
– I used my brain, my negotiation skills and solved everything. Now my company is bigger and stronger than ever, said Donald Trump in the first episode of the television series in 2004, where he played the role of mentor and judge for the enterprising participants.
When Trump on the show introduced himself as a businessman who had turned a financial disability into a huge profit, it was a presentation that had no roots in the real economy of “The Donald,” the newspaper can reveal.
Just a few months after the show’s premiere, Trump filed a tax return reporting $ 89.9 million in net losses for his top companies in the prior year, The Times survey shows.
One of the producers behind the show confirms that Trump was far from on top financially when the show launched.
– We walked through the offices and saw tiled furniture. (….) We saw an empire crumbling before our eyes. Our job was to make it not look like that, producer Bill Pruitt told The New Yorker in 2018.
STAR: Trump landed star number 2327 on Hollywood Boulevard after three years with the hit series The Apprentice. Here with his son Donald, Barron and his wife Melania in 2007. Photo: GABRIEL BOUYS / AFP
Four billion from television
The New York Times writes that they have had access to Trump’s tax returns since the 1990s. These allegedly show how his companies have run large deficits and that he himself has paid little or no income tax.
The reason you paid nothing in 10 of the previous 15 years is that you had more losses than income.
But 14 seasons of the hit reality show The Apprentice were definitely something that gave businessman Trump success in the form of coins in the box.
Twelve years after the first episode, Donald Trump became the most powerful man in America when he took over the White House.
In short, New York Times reporters believe that is what Trump has done. not is to be a resourceful businessman in the way of running his companies with good numbers, but rather to make sure that he becomes a celebrity of such caliber that he has easily been able to earn billions of crowns in spin-offs of the Trump brand, writes the Newspaper.
Participation in The Apprentice has generated a total of $ 427 million, more than a staggering four billion NOK. 2005 was the peak year for Trump, with just over NOK 453 million raised from television appearances, the newspaper’s calculations show.
SPIN-OFF: Donald Trump poses with the doll of himself at Toys “R” Us in New York. The doll, of course, can say the distinctive phrase “You’re fired” from the show. Photo: Scanpix
Rich in advertising
The calculation made by the main American newspaper, based on Trump’s tax returns, is as follows:
* Over 16 years in front of the screen, he earned 197 million dollars, just over 1.8 billion kronor, in direct revenue from the show. The Apprentice was a box office success for the channel.
* Additionally, the celebrity status that came with the show can be linked to revenue equivalent to $ 230 million, almost NOK 2.2 billion.
The largest sums came from publicity appearances.
For example, advertising for Pepsi products was a regular feature of the series, and the millions of dollars paid by the soda company were split in half between Trump and the producers.
Examples of other lucrative deals are the more than 4.7 million crowns he received for participating in an Oreo cookie advertisement, and a correspondingly large sum for advertising Domino’s Pizza. It also spent just over NOK 8 million on detergent warnings. By the way, the campaign slogan was “Smooth That Suits a Trump.”
However, these sums pale in comparison to the staggering SEK 145 million he received for lending his name to a series of mattresses. In the ad, he, who is now the president of the United States, reads goodnight stories to a sheep.
Image sells
That Trump became the very symbol of the rich and successful gave him the opportunity to make money with his own appearance.
Many were interested in buying “Donald Trump Way to Wealth”, a book with tips on how to get rich in an instant.
Already after the first season of reality shows, Trump earned 2.8 million crowns by giving a conference in Dayton, Ohio, on how to make money fast, writes the New York Times, adding that the company he spoke with was later indicted. . for fraud.
The seminar “A weekend can make you a millionaire” gave the businessman almost 70 million in income, while “Think big and” kick butt “: in business and in life” brought another 13 million crowns to the account. as shown by the work of American digging journalists.
PR: Donald Trump focused on himself when the TV show The Apprentice launched, and he was portrayed as a magician in the business and money genre. Photo: AMANDA EDWARDS / GETTY IMAGES NORTH AMERICA
Trump’s Camp: – Fake News
The White House has no comment on the direct findings of the US newspaper, but dismisses the series of articles on Trump’s tax returns in their entirety as “fake news.”
They describe it as “another politically motivated attack, full of inaccurate filth.”
Trump is the first American president in modern times who has refused to publish his tax returns.
Trump’s son, Donald Trump jr. also responds to the article series.
“Obviously the New York Times does this, they give a selective picture of all this, one day before the debate, in an attempt to give Joe Biden something to attack with,” he told Fox News.
From night to Wednesday Norwegian time, the stage is set for the first televised debate between Trump and Joe Biden of the Democrats. The tax case is expected to contribute to a high temperature between the two.
