– As a Tesla customer, you find yourself in quite a different way than at a traditional car dealership, says Roland.
– All orders are placed through the same web platform, either from home or with the help of a Tesla consultant by phone or in-store. The prices are the same anyway, so the customer doesn’t have to haggle and wonder if they could get a better price elsewhere.
Norway best sellers
According to Tesla, having a fully digitized purchase process is absolutely crucial, so that the customer is free to explore and reserve a car through the channel they prefer.
It has been shown to work well. For example, the Model 3 has become Norway’s best-selling car, with virtually no sales or service locations (14 stores and 16 service centers) and, if they had current legislation, they had most of the service and maintenance that It is not done through the web, carried out by mobile workshops.
– 80% of our car repairs can be done outside of a service center, and we want to use Mobile Service to travel to customers more than we do today. It is very convenient for the customer and easier for us, “says Roland.
There has also been a whole new idea of the test drive. If you are not satisfied, the car can be returned within seven days of delivery or 1600 kilometers traveled and you will be reimbursed for the full purchase price in various countries, including Norway.
– Buying a car is a great decision, but our return agreement gives the customer confidence even if the car is ordered online without a test drive. Sales models that depend on the customer physically appearing in a store seem cumbersome to the customer, making the business more vulnerable in a situation like the one we’ve had in the past few weeks, Roland says.
