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The world’s largest fundraising campaign is fully digital for the first time. Both Spleis and Vipps had capacity issues, but the money flowed in anyway.
The television campaign is the largest in the world in terms of how much money is raised by. habitant.
Vipps ran into problems right after the TV broadcast started and on Spleis it wasn’t slow. However, as of 10pm on Sunday, more than 135 million NOK had been received, writes NRK.
Half an hour later, Prime Minister Erna Solberg sat in the television studio and gave 50 million. Thus, the television campaign exceeded 215 million.
– We had a high heart rate when it started and fortunately we discovered the error relatively quickly. Otherwise, it went very, very well, says communications manager Hanne Kjærnes at Vipps to Aftenposten.
Double the payments in Vipps
This year, there are no weapon bearers knocking on people’s doors.
– For us, two days a year stand out with the greatest activity. It is May 17 and the television campaign. Without gun carriers, there is much more activity this year than last year. Now we are on double payments, says Kjærnes.
People who want to contribute can donate money both in Vipps and in one or more of the many digital boxes at Spleis.no.
– There are those who have had problems, but we accept money continuously. The system works at high speed. It is the largest fundraising campaign in the world, says General Manager Bjørn Kjetil Hellestræ on Spleis.no.
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We eat 2000 small pieces of plastic every week. Millions of birds and whales die because they eat plastic.
The goal: 7,000 tons less plastic every year
This year, the money goes from the television campaign to WWF (World Wide Fund for Nature). The organization will use the money to combat plastic pollution in the sea, writes NRK.
WWF directs its efforts to four countries in Southeast Asia, where the plastic problem is greatest. Hundreds of thousands of people in Indonesia, Vietnam, Thailand and the Philippines will have facilities that will receive and recycle plastic and other garbage.
The objective of the television campaign is that 7,000 tons of plastic do not end up in the sea every year.
Last year, the television campaign raised NOK 240.5 million for Care’s work for women’s rights. There has been great excitement about how much this year’s income drive will raise for WWF.
32 municipalities do not appear
The campaign is not that popular everywhere. According to WWF, 32 municipalities have said they will not show up. Many of the municipalities state that they do not agree with WWF on various positions, including the case of the wolf.
On Sunday evening, Prime Minister Erna Solberg shared a picture of Runde fuglefjell in Herøy that shows a bird’s nest constructed of plastic.
“It exemplifies well how the plastic in the sea destroys and kills nature. We cannot accept that », tweets Solberg, who encourages people to support WWF.
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