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On Tuesday night Norwegian time, Apple held its annual fall conference from its headquarters in Cupertino, California. Unlike presentations in previous years, this year’s conference was held via stream.
Usually at these conferences the tech giant unveils new Iphone models, but CEO Tim Cook was quick to put an end to these expectations.
In his introduction, he said that today’s presentation will be mainly about the Apple Watch and a new iPad. According to CNBC, Apple is expected to present new iPhone models in a separate presentation, which may arrive next month.
The conference started at 7pm Norway time, and it was top coach Tim Cook who started the ball.
“We know that our lives will not always be the way they are now and we look forward to better days,” Cook said, referring to the current corona pandemic.
After the conference, which ended at 8 pm Norwegian time, participation increased by less than one percent, having risen by about three percent at the most. Less than an hour before closing time on Wall Street, the stock is down about 1.2 percent.
Oxygen measurement
When operations manager Jeff Williams introduced the new Apple Watch Series 6, it was also clear that the watch will eventually support a feature that allows it to measure the oxygen level in the blood.
According to Apple, the level of oxygen in the blood is a good way to measure general health. The company will support three studies that will validate the function.
According to the presentation, the measurement will only take 15 seconds, and the function will be ready “by the end of this year.”
Apple Watch SE was also introduced. The model is cheaper than the new 6 Series and follows the trend of the company, where cheaper Iphone models have previously been launched. According to the presentation, the SE model will cost $ 279 (NOK 2,500), while the 6 Series model has a starting price of $ 399 (NOK 3,600).
Operations manager Williams has had a lot of time on stage. It was CEO Cook who opened the conference, but Williams has been responsible for the entire introduction of the new Apple Watch models. As mentioned, he is the company’s chief operating officer (COO) and, according to CNBC, is one of the most important in Apple’s top management.
New Apple Watch models followed the announcement of Apple One, the company’s new “services” bundle. In many ways it is reminiscent of Amazon Prime, where customers for a monthly fee will be able to get Apple Music, Apple TV +, Apple Arcade, and Icloud storage space.
In addition, the 8th generation Ipad was introduced, as well as an improved Ipad Air. According to CEO Cook, Apple has sold 500 million tablets in the last ten years.
Sky horse
Apple has been one of the most talked about stocks of the year and has been one of the tech giants, along with Amazon and Tesla, among others, contributing to a huge rebound on Wall Street after the impact of the initial wreath in March.
The company has seen market value skyrocket in recent months, and has consequently taken the Nasdaq Technology Index to new heights. At the end of August, Apple surpassed a market value of $ 2 billion and became the most valued company in the world after surpassing the oil company Saudi Aramco.
In late August, both Apple and Tesla used the huge rally that shares have left behind to carry out the so-called stock split, where existing shareholders received four shares for every share they owned. (Terms)Copyright Dagens Næringsliv AS and / or our suppliers. We would like you to share our cases via a link, which leads directly to our pages. Copying or other use of all or part of the content may only be done with written permission or as permitted by law. For more terms, see here.
