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NUMBER TWO: Lara Gut-Behrami proudly poses at the medal ceremony in Cortina, where she wears her third in the championship: the number two gold. Photo: DENIS BALIBOUSE / X90072
CORTINA (VG) It could win millions of crowns in endorsement deals across various platforms, but for Lara Gut-Behrami (29) it has become a matter of principle not to be available. The soccer girlfriend is the reason.
At the Alps World Cup in Cortina, she is on everyone’s lips, and the Swiss takes several hours to pass the interviews after her fantastic achievements on the slopes.
She stands up and smiles behind her face for gold in super-G and giant slalom, as well as a bronze descent. In 2021, she’s been completely raw, with four World Cup wins on top of it.
– If I had expected this? No, she had reached the finish line and had been happy with a bronze, she told VG and TV 2, after Thursday’s gold duel in giant slalom, which she won by two hundredths over American Mikaela Shiffrin.
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From the ground, the story is different from the competition, a spontaneous outburst on the ground was broadcast live on a television channel, but then declined in a meeting with VG and other media in the Italian city of the World Cup:
But it is soccer girlfriend Valon Behrami (35) who prevents him from being available. The veteran has been to West Ham, Watford, Fiorentina, Napoli and Hamburg and now plays for Italian Genoa. He has 83 international appearances for Switzerland.
It’s an episode between Behrami and Brazilian superstar Neymar that is the starting point for SoMe’s denial of the alpine star. At the 2018 World Cup in Russia, Brazil played Behramis Switzerland, where the latter often attacked the superstar. The failure of Brazil to win the match meant that the “samba fans” were run over. Then there was a lot of noise.
She hailed Lara Gut-Behrami with nasty comments, who obviously the Brazilians discovered was the wife of the national team player, Valon.
– Both he and I have received thousands of messages from Brazilians. I’m surprised. At one point, I got tired of social media, the 29-year-old had previously told Blick.
TAKEN HARD: Swiss Valon Behrami has tackled Neymar during the World Cup match in 2018. Photo: JASON CAIRNDUFF / X03805
A Swiss sponsorship expert tells the newspaper the following about what she loses with it.
– If Lara Gut-Behrami wants to do without social networks, her brand will lose. It’s certainly not unimportant, because athletes are also entrepreneurs who provide their own funding, says Lars Stegelmann of the research and consulting firm Nielsen Sports.
– We discussed this issue with Gut-Behrami. She explained to us that she wants to focus more on athletic performance. We understand it very well, a sponsor’s media spokesperson, Jessica Herschkowitz, tells Blick, in the same article.
