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The best marathon runner born in Europe has signed an equipment agreement with Dæhlie Sportswear.
– Provides predictability. I know that until the next Olympics I can still focus on what I want to do, and that is being able to run far and fast, Moen tells NRK.
– Are you getting better finances now?
– Yes, confirms the man from Trøndelag, who is currently in a training camp in Kenya.
It will not disclose the value of the four-year deal with Dæhlie. However, Moen’s new management informs NRK that the deal has a fixed salary at the bottom and bonuses that are triggered by participation in some planned televised races.
So drop Nike
The deal with Dæhlie means that Sondre Nordstad Moen ends the collaboration with US equipment giant Nike. He struck a deal in 2016 that expired at the end of the year.
DROPS MORE COLLABORATION: Sondre Nordstad Moen abandons further collaboration with Nike. If you show up with Nike shoes in the future, it’s because you bought them.
Photo: IAN WALTON / AFP
There were never negotiations on a new deal, as Nike made it clear that they adhere to their so-called “clean uniform policy.” It means that Nike sponsored athletes do not have the opportunity to have other sponsor logos on their competition clothing. This is a common requirement for athletes from the largest athletic equipment suppliers.
In NRK’s experience, Moen did not have a superior deal with Nike, as the contract was signed before he set his European marathon record in 2017, a race that makes him one of the most attractive runners for the organizers of the marathons. largest marathon races in the world.
Rather than sign a new deal with Nike or another athletic equipment giant, Moen opted to sign a deal with Dæhlie and a bevy of other sponsors. It provides more predictable income than a new deal with Nike would provide.
Buy shoes
Moen’s new equipment supplier has traditionally focused on ski equipment. The agreement with Moen is related to the fact that now they also want to develop running clothing, Bjørn Dæhlie himself confirms to NRK.
However, Sondre Nordstad Moen’s most important tool, namely the running shoes, he does not get from his new equipment supplier.
Therefore, it has reserved a budget line of 40,000 kroner a year for the purchase of shoes. This means that Sondre Nordstad Moen can buy the shoes he thinks are best, regardless of brand, and run in them.
From what NRK understands, Moen is not ruling out that he may eventually reach a separate shoe deal. However, this presupposes that the shoe manufacturer in question agrees that Moen is running in his new sponsor’s clothing and exposes other logos. At least that excludes Nike and Adidas.
NEW COLLABORATION: Olympic King Bjørn Dæhlie will help Sondre Nordstad Moen financially in the search for an Olympic medal.
Photo: Anders Engeland / NRK
Admiration and amazement
Bjørn Dæhlie and Sondre Nordstad Moen met in Oslo to sign the agreement before Moen left for Kenya. The man considered by many to be the greatest cross-country skier of all time does not hide that Moen has long impressed him.
– He is considered on an equal footing, and perhaps above the national ski team, in performance. It is very exciting to have him involved in the development of the race noise, Dæhlie told Moen in connection with the signing of the contract.
To NRK, Dæhlie says:
– Sondre I have followed him with admiration and perhaps even with a little wonder. That it is possible to be so ascetic! I’ve run so much that I think I understand how fast he runs, so for me he is the biggest and most ascetic athlete, says Bjørn Dæhlie, who has eight Olympic gold medals in cross-country skiing.
Sondre Nordstad Moen does not have Olympic gold, but the hope is to achieve an Olympic medal in a marathon, either in Tokyo this summer or in Paris in 2024.
