Gunhild Stordalen, Reitan | Gunhild Stordalen and Ole Robert Reitan sign collaboration



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Stordalen, who is the founder of EAT, will now work with Reitan Handel ahead of next year’s UN summit on healthy and sustainable food. A press release claims that the collaboration has been established to achieve the 1.5 degree target in the Paris Agreement and the UN sustainability target.

– In light of our mandate and our work towards the UN food summit in 2021, EAT considers it crucial to mobilize different types of actors in the food system. The Reitan system has impressed me by putting sustainability high on the agenda. They came out early with solutions to increase animal welfare, combat food waste and reduce plastic use.

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“We look forward to contributing knowledge to your work to provide consumers with healthy and sustainable options,” says Gunhild Stordalen, Founder and Acting President of EAT.

Sustainable solutions in Norway

Ole Robert Reitan, CEO of Reitan Handel, looks forward to what he believes will be a fruitful collaboration.

– Reitan Handel will help put healthy and sustainable food on the agenda both at home and in the world. With a focus on quality food, the use of packaging, food waste and the role of farmers in the ecosystem, we want to ensure that we do our part and more to achieve the sustainability goals by 2030. It is important to work towards turn proposals based on EAT research into action, says Reitan.

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Trust that it will be a “mutual benefit” for both parties.

– Through the collaboration agreement, EAT solutions for more sustainable food systems can be implemented. At the same time, we will participate in the global food conversation that EAT invites through research insights and international conversations with other food players about our role in the food system, says the king of supermarkets.

UN Summit on Food

Next year, the UN will hold a food summit for the first time, and Gunhild Stordalen has a key role in the work leading up to the October 2021 meeting. The UN has given Stordalen the responsibility to lead work related to more and more interests in healthy and sustainable eating. , but it also reduces food waste.

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– The goal is to build a movement to change the global food system that can continue to grow long after the summit is over. We already see that Norway and the Nordic countries have the opportunity to become world leaders in the shift towards healthy and sustainable food. Here, the grocery trade, led by REMA and the Reitan system, has a central role to play. Increasing sales of plant-based protein alternatives confirm that Norwegians’ eating habits are changing, Stordalen concludes in the press release.

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