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After 70 years, it’s over. Ikea now announces the disappearance of the famous Ikea catalog.
– For both customers and employees, the IKEA catalog is a publication that brings many emotions, memories and joy. For 70 years, it has been one of our most exclusive and iconic products, inspiring billions of people around the world. Moving to a new chapter with our beloved catalog is actually a natural process, as media consumption and customer behavior have changed. To reach and interact with the large number of people, we will continue to be inspired by our home furnishing solutions in new ways, says Konrad Grüss, CEO of Inter IKEA Systems BV, in a press release.
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The Swedish furniture giant claims that the digital transformation at Ikea is one of the reasons the popular catalog is closing.
– Now we will take the next steps to strengthen IKEA’s unique knowledge of furniture, products and home solutions in the best possible way. But we do not start from blank pages. In recent years, we have transformed many aspects of how to reach and interact with our customers, and work continues to find new ways, channels and formats to inspire and reach more people around the world, says Grüss. .
Available online
Next year, the Ikea catalog will be replaced by a book, which will be released in fall 2021. It will serve as a tribute to the catalog and will consist of inspiration and advice.
The Ikea catalog as we know it today is history anyway.
If you want to remind yourself a bit, you can browse past Ikea catalogs online. In fact, the furniture manufacturer has published the collection of catalogs digitally and you can browse them at the Ikea Museum.
By the way, it is not only the Ikea catalog that says goodbye. Earlier this year, the company revealed that they will soon stop selling disposable batteries.
