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But the chain manager can talk about a very good opening day for the investment project.
Not long after the case of Luca’s new vegan Veggie store was published on Nettavisen’s pages, angry emails arrived from customers promising they would never visit the chain again.
Also in the comment field on Facebook, it was hot past Wednesday, and many believe it is simply creepy that such an offer is now on the streets of Oslo.
“No, the neighbor never mows the grass so I have good access to green stuff”, “No, he believes in a good steak, ribs or fish” and “Should they compete with the Plantation? Maybe buy a Christmas tree there, but nothing else. They should change their name to Fjøset or Luca på Låven immediately. ” it is just a small selection of the negative comments.
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– They make misinformation
Jenny Klinge represents the Center Party in the Storting and has previously spoken in harsh terms about the vegan community in Norway.
The parliamentary representative says she has no problems with these individual stores, but is very critical of the ideology behind it all.
– Basically, I don’t care if there are vegan or vegetarian food options, there should be diversity. Unfortunately, there is a development where Norwegians are fooled into believing that a normal Norwegian diet that includes milk, meat, fish, and eggs naturally is a problem. It’s okay with different food offerings, but I caution against a development where vegan activists are clearly misinforming about Norwegian food production and preparation, Klinge tells Nettavisen, before continuing:
– What they say is that all Norwegians can switch to eating vegan food in the long run, and that it should be possible to supply all Norwegians with food produced in Norway. This is a distortion of the truth that is gross. If enough people start to believe this, it is a real cause for concern. Not that there are that many, but they are doing missionary work for a diet that is completely impossible for five million Norwegians to have.
Klinge says she won’t test the offer herself.
– I have no problem trying a vegan food, but I will not support the ideology behind it. That’s why I’ll probably stay away! In addition, I am interested in a varied and well-composed diet, where proteins are an important part. It’s hard to get enough protein on that type of diet.
Read the Norwegian Vegan Society’s response below on the case!
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– If everyone wants to do this, there will be little food left
The incoming secretary general of the Norwegian Farmers and Small Producers Association, Anders Nordstad, is aware that it would be detrimental to Norwegian agriculture if everyone switched to a vegan diet. However, this is not something you fear at first.
– I think people should be able to eat whatever they want, and if there is a market base for that type of investment, that’s fine. For me, it doesn’t present any problem, and if people want a vegetarian diet, they should. We have freedom of religion in the country, so if for various reasons you want to eat vegan, I have no problem with that. I think Norwegian consumers are optimistic enough to make the right decisions regarding their own nutrition, health and well-being, Nordstad tells Nettavisen.
And add:
– So of course you can think a bit more about it, and then you can discuss how sustainable a vegan diet is. We live in a country with very limited opportunities for cooking and most of our food is grass. We can’t eat that, so we depend on animals to use the resources we have in Norway. Our country is not very suitable for producing vegan food. The products Veggie de Luca will sell will be imported or processed agricultural products. It is not favorable for Norwegian agriculture.
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Nordstad is aware that it has full respect for those who for various reasons do not want to eat meat or fish, but comes at the same time with a small warning:
– If we are going to say, like vegans, that we leave it, there will be little food in the world, to put it very simply.
Here’s what the Norwegian Vegan Society says about Luca’s Veggie initiative and Jenny Klinge’s comments in an email to Nettavisen:
“In the Norwegian vegan society we think it is very positive that there is finally a trend in society to move away from the exploitation of other animals. The consumption of meat is decreasing and people are increasingly demanding alternatives free of disorders. It is no secret that living as a vegan can be challenging One of the biggest practical challenges many vegans face in their daily lives is when they eat out or out of home.
Therefore, it is very gratifying that Deli de Luca is now opening a new type of store with a more vegan offer. It’s a shame they opt for vegetarians over vegans, but we hope they try to make the selection as vegan as possible. It is not necessary to include eggs or dairy products in the plant-based dishes they offer.
We hope you notice it well, so it will be easy to distinguish between vegan and vegetarian products, which contain products from captive animals.
Klinge sounds like a person who has never read a single argument against his own point of view. It is quite surprising both because her claims have been refuted several times and as a seasoned Storting politician one should expect her to be interested in looking for facts on her own.
Today, we import and feed livestock equivalent to 150 percent of the population’s protein needs in feed, and we use 2/3 of our own topsoil to grow feed. It’s hard to see where Klinge finds the argument that a vegan change will destroy Norwegian food self-sufficiency. At least it is not in the investigation and the facts. Plants, cereals and legumes contain proteins, some of which also contain a lot. “
– Better start for Luca’s Veggie than expected
Tormod Lier, chain manager for Deli de Luca, was present during the opening on Wednesday morning. You can talk about an opening day that exceeded all expectations.
– It was unbelievably good! It not only worked well physically with many clients, but also with sales. It’s only one day now, but we take whatever wins we can. It was a significantly better start than expected and an incredible amount of pleasant comments and responses, Lier told Nettavisen the next day.
And continues:
– In social networks there was a lot of interest among vegetarians, and there were profiles with many followers who talked about us. Today we are just a little high!
Despite some frustrated customers, the response was overwhelmingly positive, says the manager.
– Yesterday we had a complaint from a customer, it was one that he should stop buying in all our stores because we had cut fish and meat in Grünerløkka, but there were 99.9 percent positive comments. This has been very nice, so it is now up to us to offer exciting selections, products, and customer service in the future.
Norwegians eat less green: – Surprising
A new study from the Fruit and Vegetable Information Office shows that, for the first time in three years, there is now a decline in consumption among Norwegians, and crown measures have likely played a role in this.
Thus, the organisation’s communication manager, Gerd Byermoen, believes that Deli de Luca’s initiative comes at a favorable time.
– Although there is a very small part of the population that wants to eat vegetarian food, more and more people want to eat more foods of plant origin. The challenge many times is that we have not learned to cook that food at home, so we must have inspiration to cook a good meal in a vegetarian way. So is it good that someone can give that inspiration? Even if you eat meat and fish, it doesn’t hurt to eat a vegetarian meal every now and then, Byermoen tells Nettavisen.
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And add the following about the numbers the survey revealed:
– It’s a bit surprising. We have had a very steady development, or stability, with about 25 percent of the population reaching the goal of five a day, but the surprising thing now is that we have dropped to about 20 percent who say they reach the same goal, and we have dropped to 3.1 units on average. What is scary is that people seem not to realize that this has happened, but we have changed our habits. Many of us have home offices, we do not have the fruit of work available, we shop less frequently and therefore we get less fruit to take home, there can be many reasons for this development.
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