Netflix wants to help parents connect with their children by explaining what they are seeing

Netflix is ​​rolling out a new tool to better understand and monitor what their kids are watching. Called the Kids Activity Report, as shown in the image above, the new breakdown includes data on what types of programming children spend the most time watching, who their favorite characters are, and recommendations for new shows based on their interests.

Emails sent to customers whose children’s accounts are enabled began to roll out this week, informing parents that they could make a choice in the report. The report also includes coloring pages (based on Netflix characters and shows) to print children stuck at home, and prepare questions to ask children based on their favorite show or character.

Parents hope they can better connect with their children by gaining a better understanding of what they’re seeing – even if they don’t want to see it for themselves, said Michelle Parsons, who heads Netflix’s product innovation team for children and family. Edge.

“Most parents have a pulse on what their kids like, depending on their Halloween costumes or toys they ask at Christmas, but we don’t always know what that show is about.” “What’s the point, talking about?”

Netflix’s child profiles are typically created for “pre-school and pre-teen” children, Parsons said. If older children are watching their parents who don’t know what they’re watching – or just don’t like the idea of ​​monitoring – it’s a conversation for families, Parsons added. Parents will not be able to select reports at any time.

Along with the new kids report, Netflix is ​​also taking a global test for the family profile setting. Unlike a regular profile or just a children’s profile, family profiles pull in TV shows and movies that people can choose as family-friendly, and will appear in one profile.

Netflix accounts are designed around personal interests. The algorithm learns what people are into and recommends recommended programming to keep them glued to their screens. Like Vichar? Try Cursed, Or something along those lines. The family profile uses ratings to bring up a number of different titles which are then prioritized and recommended based on their personal interests. Movies up to PG-13 rating and TV shows up to TV-14 rating will be shown.

“The important thing to understand is that it creates a family profile with a co-perspective that is most relevant to a particular family audience.”

What people may not be able to do right now, however, is to add shows or movies that are more mature than PG-13 or TV-14. Imagine, if anyone wants to see a family Vichar Also, it will not appear because of the rating. Parsons acknowledged that the team is communicating with members about what they want from the family profile, and that Netflix may be working on a setting that allows subscribers to add titles in addition to PG-13 and TV-14 ratings if it’s a popular request. Becomes.

Family profiles are coming out today as part of a global test, while children’s activity reports are also advancing in select markets as part of a global test.