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“There are three stages to encouraging people to get vaccinated. In the first stage, persuade: use communication, influence people. In the second stage, you show power, you are better. You show some power. As unpleasant as it may be, it is a very effective means of communication. In the third stage, other tasks begin to be tackled. For example, to vaccinate children, to find paradoxical ways to encourage people to get vaccinated ”, M. Katkus listed three stages in the program.
According to the interlocutor, the first stage of persuasion “is over”.
“We did it better or worse. The government did not rule out the communication, it was chaotic, but it was over. The next remaining step is to say: get vaccinated, because there will be quarantine, you will not be able to receive treatment without vaccination, go to the stores. This is everywhere, ”said the communication expert.
Katkus gave an example on the show: French President Emmanuel Macron made the same decision because the proportion of the vaccinated population was insufficient.
“France has very strictly upheld its testing, vaccination requirements and has introduced mandatory vaccination. In France, vaccination is no longer a widely discussed topic in society. French analysts do not believe that Macrono’s vaccination campaign will have an impact. important in the next presidential election. In other words, this is the kind of thing where people get vaccinated and stop being antiviral. And the government, which quickly and urgently, resolutely vaccinated itself on this happiness, even at certain points rating, “he said on the show.
Mykolas Katkus
© DELFI / Josvydas Elinskas
Mr. Katkus recalled the referendum on Lithuania’s accession to the European Union. This time, the “gingerbread principle” was used: gifts are given for participating.
“But if you asked me if that referendum would have been held without gingerbread, I think it would have taken place. And that gingerbread principle increased participation by one or two percent. (…) As for the application of the experience of the referendum in this place, I see places where it could really be applied First of all, little is known, but the Church strongly supported the EU referendum.
During Easter, the whole church distributed our brochures on the EU and communication worked there. And indeed, in those hard-to-reach regions where there was the most skepticism about the EU, the church really made a big impact, ”M. Katkus told Info Day.
He said that the influence of the church is not visible now.
“On the contrary, we see some of the priests on the other side. And here there is a huge problem that the government has not been able to solve with vaccination, ”said the communication expert.
When asked if it was worth it for people to “give something” for vaccination, Katkus said time had passed.
“The days when you could buy a gingerbread vaccine are over. Will not return. I really had to be sad and angry in May and June. So we really had a chance to convince people to get vaccinated and we did nothing. We hoped that a vaccine deficit would itself create a desire to vaccinate. It didn’t happen, it’s never been anywhere. And those countries that, without ceremony, began to vaccinate their citizens in a very short time, such as the British, the Jews, did it, “said the interlocutor of the show.
Mr. Katkus said that we now have a “second stage” where people have already decided not to get vaccinated and can be spoken to in a “different language.”
“You can talk to them about what Professor Mažeikis calls ‘anti-propaganda’: look for paradoxical arguments in favor of vaccination. Suppose unvaccinated parents vaccinate children because they take care of them. The second thing to think about is a campaign such as vaccinating children is drastically small, as is the vaccination of the elderly. But talking about sharing gingerbread is now too late. Confrontational politics, pressure is inevitable, “said the communication expert.
He said there are now several possible ways to get everyone out of the coronavirus and to implement measures to protect those who have not been vaccinated.
“Or we have to create a situation where people who don’t get vaccinated want to receive welfare benefits for vaccinated people,” said M. Katkus, an interviewer for the Info Day program.
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