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The switch to electric vehicles will change Volkswagen to Volkswagen. And this is not a joke.
This step is seen as a way for the brand to show a full commitment to the transition from diesel and gasoline vehicles to electrification.
You’d think it was an April 1 joke, but more than one media portal, including CNBC, The Automotive News, and USA Today, has announced that the brand will change its name in the US market.
“We can change our K to a T, but what we are not going to change is the brand’s commitment to producing best-in-class vehicles,” said Scott Keogh, director of Volkswagen of America, in a press release.
Delivered in an inadvertently posted message
It appears Volkswagen in 2021. March 29 inadvertently issued a press release dated 2021. April 29 The posted message was quickly removed, but not before CNBC could detect it. The name change is described as “public disclosure of the company’s future investments in the mobility statement.”
Volkswagen’s website has not been hacked, the message is not a joke, it is not a marketing tactic and the change is planned to be permanent, said a person familiar with the company’s plans.
Furthermore, the report indicates that the company’s electric car models will be affixed with an external Volkswagen badge and that the recently updated VW logo will continue to be displayed in place of electric cars. Meanwhile, the parent company Volkswagen Group in Germany will keep its current name.
Volkswagen means “people’s car” in German, but it does not have a specific meaning in English. Therefore, we would not expect the name change to be accepted by resistance from American consumers.
CNBC reported that a person familiar with the company’s plans had confirmed the information. An anonymous person asked to remain anonymous because the plans were not yet destined to be made public. CNBC also stated that the VW logo would be displayed on a dark blue background for diesel and gasoline vehicles and a light blue background for electric cars.
So obviously these are real plans. If not, we recognize that they have managed to deceive us. Perhaps it is Volkswagen’s attempt to finally eliminate the stench of the Dieselgate scandal.
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