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based on facebook ad library report and 15 minutes According to estimates, political parties and their candidates spent just over 44,000 on social media advertising in 30 days. EUR or 1.4 thousand each. euros per day.
However, not all parties and politicians spent the same amount of money. Undisputed leaders according to the funds spent on advertising on Facebook: the Labor Party and its candidates in the elections, allocated 15 thousand for the dissemination of their ideas and faces in the news stream. € 500 or € 500 per day, about € 50 more than the monthly minimum wage (MMA) after taxes.
ALSO READ: Internet Media Association Calls on CEC to Act on Political Advertising on Social Media
The party led by Viktor Uspaskich and his representatives bought 142 ads, which means that on average one sifted 105 euros.
The second most active advertiser on Facebook is the Conservatives, who spent 7.4 thousand. € 115 per ad, or an average of € 65 per ad. Union of the Fatherland – The Lithuanian Christian Democrats (TS-LKD), the Labor Party and the candidates of both parties spent 22 thousand. or half of what the country’s politicians and parties spend on Facebook.
The Lithuanian Social Democratic Party (LSDP) ranks third, with 6.6 thousand. 200 EUR per advertisement or 33 EUR per advertisement. based on 15 minutes According to estimates, LSDP has asked for the most ads on the social network in the last month.
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