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More than 270 advertised entries or three daily without interruption. To maintain such advertising intensity, Marius Gabrilavičius, who is dedicated to coding addictions, paid 3.5 thousand LTL to Facebook in 90 days. euros
Man – website minfo.lt The director of the Maximalist Psychotherapy Society, which manages the public institution, is also accepted on Facebook under the pseudonym M.G. Maximalietis. Minfo.lt Facebook follows 38,000. social network users, M.G.Maximalietis – 181 thousand.
Of course, not everything there is (“Unfollow 15 min.lt” – aut. Past) corresponds to reality. But does man not have the right to decide for himself what is true and what is a lie?
Generous – generous
Publicly available facebook advertising libraries According to the data, both in the last three months and in the last year, M. Gabrilavičius is ahead of the LRT, the European Parliament (EP), the European Commission (EC), political parties or the commercial media in the amount of ads about social problems, elections or politics.
M. Gabrilavičius is several times ahead of the traditional media in terms of attention to politics and elections. For example 15 minutes and LNK TV have announced a publication on these topics in the last 90 days, Delfi – 37, TV3 TV – 13.
Evaluate the number of ads purchased since the first available date, 2019. early March, closest competitors minfo.lt exceeded 25 percent. The attention of visitors to social networks for money was reached 616 times. Second, the EP bought advertising 457 times.
15min photo / library information from cartoons. M.G.’s account Maximalietis managed by M.Gabrilavičius bought advertising for 49 records for 1166 euros.
For recordings only minfo.lt M. Gabrilavičius spent 6.3 thousand. euros
M. Gabrilavičius stated that he buys advertising according to his abilities, and after hearing that in recent years he was among the most content advertisers, he assured that this would raise awareness of the website.
“This is how it gets, this is how we promote the site. We increase the spread. But as I see below 15 minutes complaints, we distribute there fake news. You have that limited diffusion for you or center (facebook – aut. past.) has enabled such a thing. But it’s time for everything ” 15 minutes M. Gabrilavičius said.
Minfo.lt and M.G.Maximalietis range of information announced on Facebook pages for money, a wide, but with a similar motive “everyone is lying”.
Over the course of 90 days, various conspiracy theories have been repeatedly published for money, misleading information about COVID-19. As a result, we have written 11 posts about posts posted on Facebook pages managed by M. Gabrilavičius. That was almost 10 percent. on misleading information published on Facebook since the end of February.
Learn more about the 15-minute partnership and Facebook in the fight against misleading content, here.
Stricter standards
The newsletter rules for content creators state that “Advertising, political and electoral advertising raises higher standards of credibility”.
15min photo / Advertising on M.G.Maximalietis facebook account
Thus The distribution of advertisements with misleading content is restricted. In other words, if a webmaster wants to buy advertising for fake content, it will not be possible to do so.
The mosaic is left free to restrict advertising if misleading information about vaccines is disseminated. Third-party Facebook partners like it 15 minutes, no deposit required
M. Gabrilavičius appears to have received penalties for reporting false information. minfo.lt. According to the library data from the ad library, the last minfo.lt One money ad appeared on Facebook on April 5, and another appeared only on May 20.
15min photo / Entry on the minfo.lt Facebook account
Find the culprit
The last two publications published in April are listed as “deleted because they did not comply with feisubko’s advertising policies.” One deleted post contains astrological predictions, another contains information on alleged social media censorship due to COVID-19.
None of these publications with 15 minutes not related to the work of fact checkers. However, on the same day, the group “Unfollow 15min.lt” was formed on Facebook, whereby M.Gabrilavičius actively promoted the account of M.Gabilavičius.
The first administrators of the group “Unfollow 15min.lt” – M.Gabrilavičius, website minfo.lt IT specialist Emilis Zavickas and businessman Marius Karalevičius.
M. Gabrilavičius did not deny that the establishment of Unfollow 15min.lt was driven by limited opportunities to purchase advertising on Facebook.
“Well, it’s all here,” he said, asking to clarify whether the ban on buying advertising had become an incentive to establish a Facebook group. – And the point is that you block information, you don’t let people give their opinion. […] We have created a platform for people to freely share what they want. “
M.Gabrilavičius is still mentioned as one of the group administrators, E.Zavickas is no longer the administrator, but his place has been changed by Oksana Gabrilavičienė, Monika Kaušaitė and Greta Dambrauskaitė.
The latter stated that he was still working for the Labor Party on Friday, but less than a week later he switched his job on the social network to an unnamed dental clinic.
Social network group “Stop following 15min.lt”
The group publishes misleading information every day, inviting it to deal with dissidents or journalists. M. Gabrilavičius did not deny knowing that not all the content published in the group corresponds to reality.
“Of course, not everything there is (” Unfollow 15min.lt “- aut. Past) corresponds to reality. But does man not have the right to decide for himself what is true and what is a lie? I think that a person you need to leave him alone. And those conspiracy theories are full there. They are everywhere, “said M. Gabrilavičius.
The interlocutor blamed 15 minutes during the censorship, but noted that the group’s administrators also don’t allow the posting of any content. For example, if the government is criticized or people interact with each other.
This is how we can promote the site. We increase the spread. But as I see below 15 minutes we distribute complaints there fake news.
Last Friday, the group members managed to organize about 100 people. a rally near Seimas, in which members of Seimas Petras Gražulis and Naglis Puteikis also appeared.
Decreased readability
Although M. Gabrilavičius and Unfollow 15min.lt announce that they call for the abandonment of traditional media due to the information that is purposely formed in this way, it seems that the social media group should have become an alternative. minfo.lt to advertise on Facebook.
A publicly available web analytics tool similarweb.com data at the beginning of the quarantine, minfo.lt readability has tripled, from 90 thousand. up to 280 thousand. visits
In April, when the total number of visits to the website by the population was still extremely high, minfo.lt readability fell twice to 140,000.
This can be attributed to the abolition of the opportunity to advertise for money. Similarweb.com the data shows just over 40 percent. minfo.lt Readers visit the website after seeing links to Facebook posts.
When you lose the opportunity to buy advertising, fewer people see the content, so fewer people visit the website.
15-minute photo / data from Similarweb.com
A political advertising platform.
Minfo.lt and M.G.Maximalietis Facebook accounts: a convenient platform for political advertising. The Central Electoral Commission (CEC) decided in Maythat M. Gabrilavičius, who spoiled a member of the Seimas Mindaugas Puidokas during the presidential election campaign, violated the law on the country’s presidential elections.
A website was used to spread hidden advertising minfo.lt, Facebook account of the same name and social network account of M.G.Maximalietis.
M. Puidokas and M. Gabrilavičius have a close connection. Parliamentary assistant Loreta Fokienė – ex minfo.lt editor and project manager of the Maximistic Society of Psychotherapy.
Even more, taking advantage minfo.lt platform For the first time, M. Puidokas publicly expressed his support for Viktor Uspaskich, the leader of the Labor Party..
Photo by Julius Kalinskas / 15min / Mindaugas Puidokas
The link published in the politician’s Facebook questionnaire was the first V.Uspaskich text published minfo.lt.
Less than three months later, M. Puidokas became not only a member of the Labor Party, but also the head of the Kaunas City Branch. The number of texts by V.Uspaskich and his ex-wife Jolanta Blažytė on the website has been growing ever since.
At that time, in the Unfollow 15 min.lt group managed by M. Gabrilavičius, who had almost 40,000. G. Dambrauskaitė announces the thoughts of the members, representatives of the Labor Party Viktoras Fiodorovas and M.Puidokas.
According to data from the Records Center, minfo.lt Governing public body in 2018 received 104 thousand. EUR a quarter more than in 2017, when almost 75 thousand. euros
2018 the institution had accumulated equity for 62 thousand. euros Data for 2019 The public institution managed by M. Gabrilavičius has not yet been presented.
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