The “Fashion Infection” show started: guests were amazed by exclusive style combinations



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No matter how you learn more about the Fashion Infection show, the organizers refused to reveal any details of the scenery.

(30 photos)

PHOTO GALLERY. “Fashion infection”

Just say that the podium track is not light – a distance of 100 meters with obstacles. From the pipes, supports, construction towers, and hulls lined up around it, it’s clear high-altitude climbers will work here. And this is just a small snippet of the behind-the-scenes preparation, and the top priority is showing the collections. For two nights in a row, the old scythe factory will operate at a fashionable pace. The only requirement for spectators is not to be late for the train!

“I would equate a fashion show with a theatrical performance that is more interesting to see live, not on screen. Although our habits are fundamentally changing and everything is moving into virtual space, we still want to communicate and share live impressions. Take the opportunity to vote for life, because it is not the winter frosts that will flood the streets with an army of black coats ”, laughs Sandra Straukaitė, ideological director of the Fashion Infection festival, adding that in times of global turbulence, partners like Soulz. lt are no less important. backwards, allowing you to stay halfway and do what you believe in with all your might.

Dresco Code: fashionable like flamenco

October’s long fashion weekend will spoil you not only with fashion, but also with good weather, so when the train arrives, the organizers will invite you not to rush into the lobby. “In principle, Lithuanians like to be bald. Although we are impressed by the different fashions, we will allow everyone to act as they want. There will be no wardrobe: you do not need to undress to look elegant. The autumn coat can become the most fashionable detail. bright clothes ”, advises S. Straukaitė.

The only exception to the rule: a protective mask, mandatory for everyone without exception. “Regardless of the changes that occur in the daily lives of all of us today, fashion has always been and is close. The bold stance of “Fashion Infection” continues to develop even under limited conditions, inspiring and helping to capture the pulse of the modern fashion designer. Today, an ergonomic and elegant mask is a matter of honor for every stylist and an inevitable necessity. It is not a coincidence that the cooperation between us and the festival was crowned by S. Straukaitė face masks, which can still be purchased before or after the event. If everyone is in a hurry to perpetuate the symbolic ‘skull’ during the festival, now they can find combinations of each style with the help of Soulz.lt “, says Irma Marcinkienė, director of sales and marketing for Apranga Group, which also represents the electronic store Soulz.lt



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