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As of Monday, it will be forbidden to sell beer, fermented drinks, cocktails with an alcoholic strength greater than 6% in containers greater than 0.2 l, unless they are glass, ceramic, wood or metal containers.
The sale of beer, fermented beverages and alcoholic cocktails with an alcoholic strength of no more than 6% in containers of more than 1 liter will also be prohibited, unless they are in glass, ceramic, wood or metal containers.
Generally speaking, from the beginning of November, strong drinks in small plastic containers and strong beer in ‘bambalis’ will not be sold in stores.
Marius Horbačauskas, Managing Director of Wolf Engelman, welcomes these changes.
“The abolition of strong beer in the ‘bambalis’ is a step that helps protect the name of beer as a drink with a long tradition of moderate tasting, discovering new flavors and their combinations.
Let’s face it, strong beer in high-capacity plastic containers has little to do with a focus on quality, choice of hops or malt, and the like, which are important to any self-respecting brewer or consumer interested in beer culture, “he commented.
The director estimates that our country still has a fairly large share, around 45 percent. – all beer is still sold in plastic containers.
Even 70 percent. These sales consisted of strong beer in “bambalis”, that is, 7.5 per cent. strong beer sales accounted for 30 percent. all markets.
This share is said to be one of the largest in Europe and higher than in other Baltic countries or Poland.
“It is no secret that in many cases strong beer in plastic containers is chosen by those who want to drink at the lowest possible price, so we support the ban on strong beer in” bambalis “and believe that plastic containers should gradually leave this segment.
Unlike bans on beer advertising, which often impede consumer education, I believe that restricting strong beer in plastic packaging will allow the beer culture to grow and contribute to forming a more mature market in Lithuania. ”, M. Horbačiauskas is convinced.
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