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Last weekend, social media stars Karolina Meschino and Iglė Bernotaitytė welcomed many of their followers, famous people and internet users. Criticism of recklessly advertised Burger King restaurant.
Carolina shared an ad with her followers on Instagram, offering to try Burger King food. It is true that the girl herself visited a recently opened restaurant, but when she saw that the queues stretched out next to her, she ran to a friend’s car without expecting anything.
Meanwhile, Iglė Bernotaitytė shared an album in which he offered his followers “drive away tasting ”, thus offering a direct visit to the Acropolis. This entry was later removed, leaving only an ad offering to order Burger King food to take home.
Carolina admitted that she made a mistake that same night., but Internet users still wrote hateful messages, not knowing their actions. She shared another video Monday night., which claimed that the information posted online was not entirely correct. Igloe, for her part, opened the wall of silence and did not comment to the media.
Katri Linkiesa, communications manager for Tallink Grupp, spoke about the uproar over the weekend, saying that Opinion makers were clearly told to advertise only the ability to order food at home.
“We are working to open a restaurant influencers, but we have made it clear to them not to invite people to the restaurant, we regret that there was a different invitation in the public sphere.
Opinion leaders had to advertise the possibility of ordering food at home, but not
Following this public comment 15 minutes Katri Link, Head of Communications at Tallink Grupp, asked again why opinion leaders were chosen to advertise Burger King, what were the advertising conditions and why there was such a disagreement between them and the representatives of the international fast food restaurant.
Burger King opening in Lithuania is suitable for advertising influencerių we are looking in collaboration with a local media agency. A short recap was provided to promote Burger King and the restaurant’s home delivery service. 15 minutes Katri Link repeated.
However, even if they had announced the possibility of ordering Burger King food at home, fans of Carolina and Igle could hardly have done so. The same weekend, people were outraged by the Internet, it turns out that this restaurant did not work on the platforms, the food of which the communication representatives said so strongly that they offer to order only at home.
What, then, according to Burger King, should opinion makers have acted, even if they had advertised the possibility of ordering food at home? Katri Link did not provide a precise answer to this question.
“The response and interest in Burger King was astonishing and much higher than expected. Therefore, home delivery systems have also faced difficulties and workload since opening.
We want to thank everyone for your patience, your interest in our products, your responsible behavior and not visiting the restaurant in such a viral situation. Additionally, we strive to meet this high demand by serving responsibly and in compliance with today’s stringent safety requirements. ” 15 minutes commented on the Head of Communications of Tallink Grupp.
The manager of I. Bernotaitytė took responsibility for the incorrect registration
Over the weekend, journalists were unable to get comment from Iglė Bernotaitytė on this scandal. Monday, however 15 minutes contacted the Sway agency, which represents opinion leaders. He wondered how those public statements by Katri Link are perceived.
Later, Audrius Minsevičius, who introduced himself as the manager of Igl ,, apologized for the situation and took responsibility for the unclear advertising copy of I. Bernotaitytė.
“Recently, the opening of the Burger King restaurant has received a lot of public attention influencerių messages about it. As the manager of Igle, I want to apologize to both Burger King customers and the public for the situation. ” 15 minutes said A.Minsevičius.
The manager of Iglė said she wanted to reassure and emphasize that no one intended to encourage residents to come to the restaurant, but admitted that the message was not clearly worded. This, he said, could have been misleading influencerės followers and animate the entrance to the restaurant.
“I’m sorry about that and I take it for granted influencerės representative, responsibility for the message spread. I understand how sensitive all information related to population movements is at this time, so I want to urge everyone to choose only safe ways to order food, avoiding any live contact. Once again, I apologize to everyone and I take this as a serious lesson down to the smallest detail to see what information reaches the followers and how it can be understood. Let’s be responsible, let’s protect ourselves and others, “said A. Minsevičius.
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