T. Bernotaitė, who came up with the name “The Roop”, now runs a rare yoga in Lithuania. Names

Nation Bernotaitė has named various brands and products, as well as the current Lithuanian phenomenon, The Roop group. She doesn’t hide the fact that working with her was easy because the band members clearly knew what she wanted and what her music was about.

The nation has long worked as a freelancer. freelancer), but, longing for a human connection, she decided to work for an ad agency. However, over time, the vital energy balance was depleted, so the Yin yoga practitioner began directing the work. This type of yoga, which he found in Malaysia, is not very popular in Lithuania, but The Nation says it combines everything he liked before.

T. Bernotaitė 15 minutes speaks deeply and accurately about creativity, discipline, and awareness. It also reveals the knowledge story of Vaidotas Valiukevičius, the behind-the-scenes birth of the group name “The Roop” and identifies the biggest mistake an artist can make when choosing their nickname.

– Nation, what does it mean to you to work a fixed schedule? Is it detrimental to creativity? Or maybe, everyone needs discipline?

– Difficult question because there is no correct answer (laughs). There is no way that one way is guaranteed to be better. Both options have advantages and disadvantages. Working a fixed schedule is sometimes a very necessary procedure that provides security. You can devote the rest of the energy that you would use to schedule planning to creativity.

But it has a price. It is different for everyone, but for me it is such that eventually I am short of breath in every way, both creative air and vital energy. I don’t deny it: working for the agency on a fixed schedule, I implemented more in one day. But my vital energy was low. You will probably choose at every moment of your life which option is more appropriate, what are your priorities at that moment, what are your goals.