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This sparked a veritable storm of gossip on social media. Some support this contest and are willing to participate, while others are open to criticism. Laura Aleksandravičė, director of the advertising agency Influenceriai.lt, also spoke about it.
According to L. Aleksandravičė, this announcement is an attempt to bypass the Instagram system, which will only bring benefits in the short term: “These organizers chase empty numbers: they increase the number of followers, but in the long term they sacrifice accessibility and participation rates. , which are much more important the effectiveness of the opinion leader. According to Instagram, such activities go against their community guidelines.
Instagram prohibits the artificial collection of followers, offering money or gifts in exchange for positive reviews, followers, comments. These guidelines are not just words, the core values of Instagram are authenticity and transparency. Attempting to bypass the system may provide short-term benefits, but in the long term it will impact the performance of these users. Instagram has a comprehensive algorithm that constantly learns to recognize changing data, identifies questionnaires that disseminate such information, and in simple terms, penalizes them by reducing their reach and limiting their performance. “
According to the expert, this trick will certainly not increase the confidence of more people in those who participate in the competition. “It must be recognized that these people not only do not understand how the algorithm of social networks works, but also under the guise of good actions they mention values, undermine the trust of followers and create a negative image of opinion formers in the society. This is a cheap, immoral and pathetic trick. Only those opinion formers who are capable of engaging, engaging and retaining their followers with their personality and content are worthy of the opinion maker’s name ”, underlined Laura Aleksandravičė, director of the advertising agency Influenceriai.lt.
Speaking about working with opinion leaders, he revealed that out of 30 famous people who are involved in this competition, the Influenceriai.lt agency works with only a few.
“From the list of thirty people, our agency has to work with a few. We have already received several brands this week and we are considering whether they want to continue working with several of the contestants. These types of contests, which at any price seek false popularity and they buy followers indirectly, they do not live up to the values of many, especially the big brands. So in the hope that these organizers will earn more with a greater number of followers, they actually risk not only losing their current associations, but also not to expect advertising requests in the future ”, said the woman about the consequences of such announcements.
In addition, acquaintances turned out to be violating the law: “It should also be noted that all these entries must be marked as“ Advertising ”in accordance with the Advertising Law and the guidelines of the State Consumer Protection Service, so these opinion formers violate the law and should be concerned. regulators and gift-sharing brands. A negligible advertising fine threatens not only the opinion maker, but also the brand – up to 3% of annual revenue.
The opinion leaders we represent also shared that more such contests were planned. Inviting them to join is often done on their behalf without consent, indicating that they are supposedly contributing to the organization of the competition. The Civil Code of the Republic of Lithuania protects the right of a natural person to a name: a natural person can demand that other people not use or act on their behalf without permission, and if the right to a name is violated, they have the right to go to court. and to compensate for material and moral damages caused by such illicit acts “.
Laura Aleksandravičė, director of the advertising agency Influenceriai.lt, hopes that this situation helps to understand which influencers are really worth following on social networks: “We want to hope that this contest helps to choose what to follow and with whom to work to obtain content. valuable and why cheap tricks. “
The news portal tv3.lt recalls that the news about the aforementioned competition appeared this weekend, and many famous faces joined it: Natalija Bunkė, Gerda Žemaitė, Gintarė Gurevičiūtė, Ingrida Martinkėnaitė, Solveiga Mykolaitytė, Paulius Morkūnas and many others . The author of the idea is Julija Žižė.
“The writer Robert Moskin once said, ‘Whatever we do, whatever the circumstances, there is always time to give thanks.’ This is one of the thoughts that inspired the unexpected idea of saying “thank you” to his followers, “said the author of the idea, J. Žižė.
The tithe interlocutor explained that all the conditions to enjoy the pleasures of the “rain of gifts” are already published in the personal accounts of each of the opinion leaders who thank the followers.
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