Readers were outraged by the messages encouraging shopping in physical stores: is it a responsible approach?



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Delphi the reader shared photos showing the well-known clothing brand announcing the winter sales.

“The winter sales have begun in the physical stores of H&M! Look for clothes and accessories for women, men and children up to 50 percent cheaper!” – announces social advertising network.

H&M Holiday Sale

H&M Holiday Sale

It is true that after the ad spilled dissatisfaction, it soon disappeared.

“You encourage people to go to the stores during these times and before Christmas. A responsible approach towards society and our customers. Bravo,” said the indignant girl after the announcement.

Delphi recalls that the government has tightened quarantine conditions and recommends supermarkets to abandon stocks and sales.

Virginija Butkutė, communications director at H&M, points out that, like every December, H&M has launched a seasonal winter offer that lasts more than a week.

“Sales usually start first in our physical stores and a little later in the online store. We are very sorry that the Facebook post announcing the start of the seasonal sale sounded like an invitation to buy in our physical stores, not online .

Our customer feedback is very important to us and we have removed this post in response to customer feedback. And we invite all our customers to buy and buy Christmas gifts in the H&M online store, ”says V. Butkutė.

Human

Human

Another reader shared SMS messages that she receives regularly from the second-hand clothing store Humana.

“Next week, there will be a textile and footwear fair at Humana. I – for half happy hours -30 percent, II-III – for all goods -30 percent; IV-VII – for all goods -50 percent. Ahead! ”Says the report.

Delphi He tried to contact Humans but failed. After receiving the comment from the company, we will add.

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