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The relationship between Google and online media has long been a complicated one: while many users access news on portals through Google search, on the other hand, many people simply read headlines and short descriptions on the site itself. Google without clicking on the links. This means that Google receives free content that it produces on its own.
As the debate over the lack of regulation in this area intensifies, Google is using various initiatives to show that it not only uses media content, but also contributes to media empowerment by building funds both long and long. in the short term, like a pandemic crisis. , responsive initiatives.
October 1 Google News Showcase, launched in 2006, will be the largest to date, with a billion dollars to launch. AMERICAN DOLLAR.
Sundar Pichai, CEO of Google and its owner Alphabet, says in a Google blog that the company agrees to pay publishers to create and adapt high-quality content online in a variety of formats, such as audio content, subscriptions. to Google News and more. . According to him, the Google News Showcase is a new product that will benefit both publishers and readers: publishers will monitor content created by the best award-winning media, allowing readers to better understand important stories and help publishers to connect more closely with your audiences. .
The Google News Showcase will initially appear on the Google News platform on the Android operating system, and it is planned to roll out the app to the iOS system soon.
The program was first launched in Brazil and Germany, and it plans to expand to other Google partnerships in the coming months. It is already known that the program will expand even more in Argentina, Canada and the United Kingdom; Association agreements have already been signed with the media in these countries. Contributing editors include Der Spiegel, Stern, Die Zeit, Folha de S. Paulo, Band, Infobae, and others. India, Belgium and the Netherlands are identified as other immediate developments.
Techcrunch reports that Germany was chosen as one of the program’s launchers because Google has long sued publishers for the copyright of the content they create.
It is stated that Google’s initial commitment is to develop this program for three years and is expected to continue thereafter.
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