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The plaintiff had filed a complaint with the Vilnius Regional Administrative Court requesting the annulment of the 2019 Competition Council decision. July 18, Eurovaistinė’s decision in 2018. During the months of September, October and December, he spread misleading advertising on the national television and in 36 medical establishments, giving information on the discounts available for the elderly in the pharmacy network with the presentation of the “Senior” card, highlighting that they always apply to all goods and cost € 8,688 bauda.
According to the panel of judges, the Eurovaistinė initiative and interest-based advertising of senior discounts to the average consumer is understood to mean that senior cardholder discounts apply to all products and in all cases, and no additional conditions are established or applied.
The visual advertising does not even mention that the granting of such a discount is related to the additional compulsory purchase of three complete packages of goods, each of which costs at least 1.5 euros, as well as that the discounts do not apply to other items promotional. etc.
The court concluded that the decision of the Competition Council recognizing that the advertising of the pharmacy network used by UAB Eurovaistin discounts on discounts applied to the elderly was misleading, lawful and justified.
The decision can be appealed to the Supreme Administrative Court of Lithuania within 30 days.
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