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Erica also shared a photo of an information sign pointing to the girls’ toys section.
“Maxima LT, I wholeheartedly invite you to be more aware and avoid sexism in everyday life. That the toys are not girls or boys, but simply toys. After all, now 2021!
Let’s leave sexism in the past. There are dolls in the “Toys for Girls” passage, and the builder / typewriter passage is for boys and is supposedly not suitable for girls. My eldest Prana had a doll and a stroller for her, and at the age of four she said she wanted to be a dad. Look it now. At the moment, that doll belongs to Gaia, ”Erica writes on Facebook.
Delphi Representatives from the Maxima LT shopping center also requested a comment. It turned out that such an information sign remained for a long time.
“We regret this information signal. We are committed to an open and egalitarian society, without established stereotypes.
This is the only long-standing information sign left in a store, which we will hang up.
We do not use such information signs in other Maxima stores, ”says Ernesta Dapkienė, Director of Maxima’s Communication and Image Department.
It is strictly forbidden to use the information published by DELFI on other websites, in traditional media or elsewhere, or to distribute our material in any way without consent, and if consent has been obtained, it is necessary to indicate DELFI as the source.
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