E. and J.Didžiuliai share a video explaining their position after being criticized for the humiliation of the Lavrinovičius brothers



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After receiving criticism and a myriad of questions, which E. and J.Didžiuliai wanted to achieve with their public statement, they decided to share a video instead of a written press release with an explanation.

“More sensitivity and more awareness when it comes to sexual violence and violence against women. That was our only goal.

We answer your questions:
– Why do we raise this issue in public?
– Why does the execution of a sentence not erase all the past?
– What did we do for Lithuania?
– Why do we “do public relations”?

It should be clear that this is not against Lavrinovich personally, but about a socially responsible company that needed to consider the segment of our society to which this issue evokes painful associations.

Anyone who understands public relations knows that we have done a “bear service” for ourselves by “raising the shark.” We knew it would be inconvenient and useless for us. But we still stood up to let the victims know that someone cared. To give them the courage to speak.

If we want real change, we must not avoid uncomfortable questions. We cannot remain silent and believe that the situation will take and change on its own. Even when it is very, very uncomfortable. That’s why ”, Erica Jennings and Jurgis Didžiulis shared those words on the social network along with the video.

Video distributed by Jurgis and Erica Didžiuliai:

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Reviewed by a lawyer

On Wednesday, after Telia’s announcement that she was blocking advertising for the Lavrinovičius brothers, there was an even bigger uproar, Rasa Vaičekauskytė, a lawyer who shared her public comment on Facebook, also voiced her opinion on the matter.

“Has public discrimination just taken place against the Lavrinovich brothers? What would be the position of the Prosecutor’s Office and the Ombudsman’s Office for Equal Opportunities against the Giants?

The stigma of justice: a life sentence for society? From a legal point of view, I quietly watched the core of the Lavrinovich brothers’ story about Ežio’s ad campaign, and you know, inside, I still believed that Telia could withstand the pressure and defend her choice. However, the “spine” was not shown. What a pity.

Rasa Vaičekauskytė and advertising with the Lavrinovičius brothers / Photo from social networks.

Rasa Vaičekauskytė and advertising with the Lavrinovičius brothers / Photo from social networks.

Even members of the Seimas and those who can run for the Seimas at the end of their sentences, people go to work and the employer has no right not to accept a person just because they have been sentenced, so why don’t the brothers can they represent trademarks in advertising? Because only 2 singers decided it? Is it really the voice of the public? Or maybe only a few people are absolutely immature in the public teaching of thoughts?

When a sentence disappears or is lifted, a person is considered illegal, but society forgets it. The trial is not a lifetime record. Furthermore, after the expiration or revocation of the sentence, the person is never considered guilty.

If the Telia representatives had contacted me, what would I have advised them? He unequivocally sued Didžiuliai for the destruction of the reputation of his brands (Telia, Ežys, etc.). Perhaps it would have been enough to conduct a public opinion poll and confirm that it is already clear that Lavrinovich definitely has the confidence and sympathy of the public.

“Therefore, we have decided to suspend the current Hedgehog campaign and continue to unconditionally support the values ​​and initiatives of freedom of expression, women’s rights, equality, diversity and non-discrimination,” Telia said in a statement.

Ladies and gentlemen, what are you talking about? Such a public statement is certainly nothing more than the humiliation of the Lavrinovičius basketball players, a clear display of stigma and nothing more. And yet here, in my opinion, he has carried out discrimination at the highest possible level!

Has Telia declared that it unconditionally adheres to the rule of law? This is here, which means that we are still very far from the rule of law, “wrote R. Vačekauskytė.

“And considering this situation, I am already changing position. Perhaps it is time for the brothers to go to court?” In my opinion, his reputation has clearly been damaged (or perhaps orders have been lost or will definitely be lost) and I already see several people as defendants in this case. I will not be lazy and write a request to the Office of the Ombudsman for Equal Opportunities, ”he continued.

“And the prosecution seems to have activities here too! Imprisonment of up to 3 years for this ‘spectacle’ can help to understand what a conviction is, what happens when it disappears, and how to continue living and putting your thoughts in public for (and even making systematically) prevent people from participating on an equal footing with others, work or other activities ”.



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