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A few days ago, the singer Jurgis Didžiulis shared a frame on social networks, in which the ingenious announcement of Telia Lietuva was captured not, as usual, with two Lavrinovičius brothers, but even with three. But the text that accompanies the photo is not about that.
The artist was outraged by the company’s decision to use the faces of Darjus and Kšštof Lavrinovičius, who had run into trouble with law enforcement in the past, for their new proposals. As a result, Erica Jennings decided to leave Telia.
In addition, the statement on the Internet received not only a message of support, but also messages of outrage. This led Telia to abandon Ežio’s advertising with Kšištof and Darjus Lavrinovich. Therefore, such a decision and public discrimination led the brothers to consult with lawyers about further actions.
Therefore, in response to the confusion on the Internet, J. Didžiulis posted a video on Facebook explaining the purpose of the actions of him and his wife Erica.
“More sensitivity and more awareness when it comes to sexual violence and violence against women. That was our only goal.
We answer your questions:
– Why do we raise this problem in public?
– Why the execution of a sentence does not erase all the past
– What we did for Lithuania
– Why “do public relations for yourself”
It should be clear that this is not against Lavrinovich personally, but about a socially responsible company that had to take into account the segment of our society to which this issue evokes painful associations.
Anyone who understands public relations knows that we have done a “bear service” for ourselves by “raising the shark.” We knew it would be inconvenient and useless for us. But we did it to let the victims know that someone cared about them. To give them the courage to speak.
If we want real change, we must not avoid uncomfortable questions. We cannot stay quiet and believe that the situation will take and change on its own. Even when it’s very, very uncomfortable. That’s why ”, writes J. Didžiulis on the social network.
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