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Rima, a reader who uploaded advertising photos of the Akropolis shopping center to the tv3.lt news portal, says that such advertising is not aimed at least at students and also increases stereotypes.
“Now everyone talks about how children are getting addicted to phones of all kinds Instagramų and Just such, and here the girls offer to share everything there is? Why are students advertising several short tops in the ad, it is mentioned that a self-respecting lady does not leave the house unscented, and where else is the cream tan for herself? For students, are you serious? This is a complete bomb of stereotypes, “the woman who raises her teenage daughter does not hide.”
See what the ads for school supplies looked like that sparked parental passion:
“For whom to prepare for school and for whom: presentation of the latest collections. Even if you spend more time thinking about a combination of days than preparing homework, don’t miss the School Supplies Fair. Here you will find not only school supplies, but also stylish clothes and accessories and of course many great deals. <...>
No phone, not a step. If you don’t have the latest iPhone yet, you will find it at iDeal Lithuania.
Rough sneakers are yet to catch on, so head to Denmark to find a new pair for fall.
Reality: style is more important than functionality. Therefore, the most important thing is that the H&M bag looks good, and the books can also be carried in the hand.
It is necessary to take advantage of the last warm days by wearing short ZARA blouses.
To cool off after school (or between purchases), visit Caffeine LT, where there is always a wide variety of coffee drinks.
The stylish Mango sunglasses will be great when you want to hide your gaze from your classmates.
Every day is a celebration. Therefore, the hairstyle must be appropriate.
To make the house cozy, it is necessary to decorate the room with small light bulbs from the Hermitage.
To always know how big your life is, it is important to share Instagram and only that in the most beautiful moments ”, it is written on the Akropolis Vilnius Facebook page.
The tagline, which knows more about fashion than trigonometry, is also emphasized in the ad for girls.
The highlight of the children’s ad is “8th grader, only leads in running away from school.”
“Sometimes you have to choose between running to class or training. To be prepared for anything, visit the Acropolis School Supplies Fair: here you will find everything you need for lessons, after-school activities and leisure.
List of essential goods:
A Hummel bag is required to wear all sportswear. If necessary, another textbook will fit here.
The H&M Bomber Jacket can already be considered our hero’s uniform.
No matter how intense the workout is, a hairstyle should always be perfect.
Twitch helps find like-minded people off-site.
And on the field, right outside it, the Nike basketball shoes from Citysport will be useful everywhere.
Professional basketball players always have the Sportland ball with them; you don’t know when the opportunity to play will come.
When not exercising, the athlete relaxes by playing computer games.
Why sacrifice off-site convenience? Comfortable pants from Reserved will always fit you well.
When it comes to a lesson, our athlete never has a pen. Although you always buy anyone at Shop Charlot when autumn approaches, “read Acropolis Facebook.
It is true that both ads were removed from Facebook after a while.
Admit the mistake
After the news portal tv3.lt contacted the representatives of Akropolis, they presented the comment of Dominykas Mertinas, head of the communication department of Akropolis Group:
“We sincerely apologize to our visitors and to all the students and their parents who may have been hurt by the record of a fashion-loving decade. This Facebook post is one of the” Thanks, Summer! ” ! ”Series of recordings about students with diverse interests: athletes, naturalists, mathematicians, writers, artists.
We respect everyone, without distinguishing between people by gender or hobbies, all the more so since we never seek to stereotype or label. We recognize that some of the statements in the publication are unethical and may be interpreted negatively; we apologize again, ”Mertin said.
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