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Commenters were attentive and ruthless when the announcement began to spread on social media on Monday. Many have noted that the ad was written by mistake: “four years” should be replaced by “four years.”
The Dean of the Faculty of Social Sciences, Humanities and Arts, KTU, did not miss this announcement. Drop of Ainius.
“My town is thorny for his people: VGTU announces Vilnius at the expense of Kaunas! He … apparently found no more of its added value. This is what I propose to the new VGTU motto: “VGTU – we suck, but Vilnius is lovely!” – wrote A. Lašas on his Facebook account.
KTU’s media representative Mantas Lapinskas did not miss an opportunity to react to this announcement.
“Strange things have been happening with VGTU lately. As the name has changed, but not officially changed, this Kaunas eradication campaign is now. Somehow, Kaunas greeted Vilnius with his birthday, as if the cities were already friends. .
Unfortunately, the tough times at VGTU warrant desperate measures to catch the students. With all these booths furnished at KTU, I can even see them through my window. The answer to all these questions would be simple: yes.
Students will choose KTU because we know that we should write “four” instead of “four.” If you have already announced such suspenders writes, I imagine what he reminds me of through lectures. In short, Kaunas and Kaunas residents will definitely not pay attention to such aging, ”he wrote on Facebook.
Announcement “Not oriented to something”
Ilma Cikanaitė, Head of Public Communication at Vilnius Tech, emphasized that the university community stands out for its courage to create and experiment, which is why this student advertisement is like that.
“We have started an advertising campaign for receptions and rhetorically asked a young man: ‘Are you where you need to be? “,” Do you really want to spend four years in Kaunas? “,” Do you really want to spend four years? “. in Šiauliai”? studying the future “, etc. It is a fun and daring way to capture the attention of young audiences, encourage them to think and invite them to study at Vilnius Tech. The advertising campaign does not deny, it asks,” he commented.
According to I. Cikanaitė, it is extremely difficult to get noticed in the quarantine conditions of a young audience. “We worked with freelance advertising professionals and together we sought answers on how to reach these young people and make sure they are aware of our university and the opportunities it offers. It seems that we have achieved our objective ”, he assured.
Still, he disagreed that the ad was derogatory to another university and city.
We work closely with other universities: both in research and in the improvement of study processes. This ad campaign is not directed against anything.
We choose outdoor advertising spaces in consultation with specialists to advertise where there is a greater flow of young people, that is, in the center or on the busy streets of the city. In the case of Kaunas, KTU, like Vytautas Magnus University (VMU), is located in the center of the city, so it is not surprising that advertising is possibly visible in one or another university ”, emphasized I. Cikanaitė .
He also mentioned that advertising to other academic institutions is not a novelty but a common practice. Currently, a Mykolas Riomeris University (MRU) advertisement stands at Vilnius University (VU), a few years ago, KTU advertising stands were at Vilnius Tech, VU and other research institutions.
I.Cikanaitė apologized for the error on the advertising booth and said that the error would be corrected.
