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“Happy Easter! On the eve of this Easter he asked journalists Mr. Diana Nausėdienė shared the recipe for the traditional Easter cake, which appears from time to time on the table of the president’s family,” the report reads posted on the president’s website Saturday night.
How to make D.Nausėdienė’s favorite cake, you can read here.
The report was signed by the communication group.
Photo of 15min / Excerpt from the Presidency’s report
Would a translator recipe be posted on the president’s official website, or would social media have been enough for that?
Public relations expert A.Katauskas 15 minutes He argued that questions about this recipe arise solely because there is no tradition of the presidency announcing such things.
If we traditionally saw such things, it would seem normal.
“If we traditionally saw things like this, it would seem normal. Maybe I’m wrong and there were recipes for Christmas? At least I haven’t seen any. Now that the first lady puts the recipe, the question arises as to why to the page and not to its surroundings ”, he said.
According to the interlocutor, we can see similar things on the outside when we look at the first ladies.
“It just came to our attention then fainas, maybe none of that. But when it happens from the air, or as if by accident, there is no explanation, “said the interlocutor.
So in this particular case, according to the PR expert, there was a lack of explanation as to why this is being done and the first couple could have provided it, for example, on social media.
Valdas Kopūstas / 15min photo / Communication specialist – Arijus Katauskas
“There should be some explanation, for example: tradition is emerging, now we will see. Also, it seems strange, what is going on here now? I’ll understand if we start to see this more often. But now it happens unexpectedly: the Easter cake recipe appears on the page and there is no explanation why the president’s wife now puts the recipe on the official state page, “said the expert.
He was also surprised by the fact that the prescription notice itself was too bureaucratic.
“I added a photo of the first lady, let’s see what the name looks like. A little bit of that formality, bureaucracy guilty to the thing that softas (light content – aut.). It can be put on with a smile, ”said the expert.
He recalled that Dalia Grybauskaitė liked to post photos with flowers.
The outgoing president sometimes posted photos of her own pickled mushrooms, but only on her Facebook account.
Such action can be a fatigue. But when it is without explanation before and without explanation after, it looks like a recipe posted on the president’s page.
“It just came to our attention then fainas. But when it is without explanation before and without explanation after, it seems like a recipe posted on the president’s page ”, A. Katauskas is convinced.
In conclusion, the interlocutor emphasized that if everything is explained fairly, people do not have questions, but in this particular case there are many.
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