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During a survey conducted in January this year, Lithuanian residents were asked to rate which non-alcoholic beer producer offers the best value for money.
In July last year, Lithuanians were also asked which non-alcoholic beer sold in the country, in their opinion and experience, is of the highest quality.
In both cases, the Lithuanians undoubtedly called it the “Švyturys” brand and its products. As a result, the manufacturer has received two medals: the QUDAL (quality medal) and the Best Buy award.
“These consumer evaluations confirm to us that we are doing the right thing by keeping the quality of the Švyturys non-alcoholic beer poster high. High standards are Švyturys’ way, even if it is necessary to sail against the wind, it is bound to do so by the leadership and history of the brand, says Andrius Bagdzevičius, Marketing Manager at Švyturys.
The Swiss research is also confirmed by the choice of Lithuanian shoppers in stores: 50 percent. The non-alcoholic beer sold in the country is produced by Švyturys-Utenos alus.
Exceptional quality is determined by craftsmanship
The first certified beer sommelier in Lithuania 7 years ago. Jonas Lingys says that due to the modern membrane filtration technology of Švyturys Extra alcohol-free beer, it is practically inseparable from the flavor of the by-products.
“When making” Švyturio Extra “without alcohol”, we first boil the usual “Švyturio Extra”, then we remove the alcohol with the help of a membrane microfiltration. Therefore, this non-alcoholic beer has a rich and exceptional flavor, because “Extra” has hops of the highest quality, double malt and, of course, special yeast, “says J. Lingys.
“Non-alcoholic beer is becoming an increasingly popular alternative to regular soft drinks, but even in this category, Lithuanians like an expressive and ‘alish’ taste. As a result, in the production of this product, we preserve the typical taste properties of ordinary beer ”, says beer sommelier Švyturys.
It is true that the assimilation of the latest technologies, the development of new types of beer and other great ambitions always require a lot of time, the careful and patient participation of a great team. However, as a study evaluating exceptional quality products shows, efforts are always appreciated.
“The quality and the results would not be possible without the mastery of the brewers: the idea is followed by many tests, polishing the details so that the result is excellent. It would not be possible without the team’s passion for their work and the desire to be the best, “says A. Bagdzevičius, marketing manager of the brewery, founded in 1784.
Direct connection with the community
However, according to A. Bagdzevičius, the objectives of the brewers do not end with the product, therefore, for consumers, this brand means more and is associated with community and longevity.
“We contribute to the implementation of the largest events in the country, we educate during tastings, during which we help not only to get to know each other and separate, but also to combine different types of beer with various dishes. Being the leaders of the category, we feel not only the freedom but also the responsibility to create and develop a beer culture, ”says A. Bagdzevičius.
Driven by many years of experience in brewing beer and the desire to share them, the brewers also opened the Švyturys Brewery in Klaipėda a few years ago, under which the entire Lithuanian beer culture can be housed.
“We have started to create and continue to nurture the beer culture of our country. For us, beer has never been just a drink, and more and more consumers in Lithuania think the same. Therefore, they contribute in their own way to the products created. , to the excellent results and the growth of the entire Lithuanian beer culture, ”says A. Bagdzevičius.
The Swiss research organization ICERTIAS conducted an analysis of the beer brands in Lithuania in 2020. in July and 2021. In January. On both occasions, 1,200 Lithuanians were surveyed, assessing their experience and level of satisfaction with the quality of the products and services sold, as well as the value for money.
