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About 250 thousand. Tulips of various colors, grown in the Samogitian family’s greenhouses, are already in Maxima stores.
“Lithuanian farmers are able to offer not only a variety of high-quality local food products, but also the first flowers that bloom in late winter or early spring. Working together, we ensure that cut flowers reach stores as soon as possible, and buyers can enjoy spring flowers in their homes for as long as possible ”, says Ernesta Dapkienė, director of the Department of Communication and Image of the aforementioned retail chain.
Florist E. Žemaitis admits that he constantly faces great competition from foreign growers, but it is partnership, hard work, and knowledge that help him survive.
It advises how to keep tulips cut longer.
The grower is convinced that the bright and fragrant flowers in early March give thousands of people in Lithuania positive emotions and herald spring. “For the tulips to last longer, it is important to change the water in the vase frequently and keep it away from heat sources,” advises the florist.
More than 30 different varieties of tulips could currently be counted in the sea of flowers from farms. “Most women in Lithuania will receive gifts of red or yellow tulips, because they are the most popular. The beauties of these colors make up about 60 percent of the tulips in our greenhouses,” reveals the successor to the family farming tradition, you are actively interested in innovations in your field.
E. Žemaitis is pleased that rings of non-traditional colors and shapes, such as lilies or freezing, are also receiving increasing attention from customers. Buyers’ interest gives the farm an impetus to expand the flower range, and the Maxima retail chain welcomes and supports the innovations.
Flowering generates more than fifty jobs
The floriculture farm established in the town of Punia 30 years ago usually employs about 40 people. However, currently, during the peak, the number of jobs is increasing by one and a half times, as hundreds of thousands of tulips that are beginning to bloom must be collected and packed extremely quickly.
“This year, due to the cold winter, the flowers bloom a few days later, but they are delivered to warehouses and shopping places without problems,” says E. Žemaitis, who used to rotate from a very young age in the family greenhouses.
In addition to tulips, the 3.5-hectare greenhouses grow roses, chrysanthemums and more than 200 species of potted flowers. Cucumbers grown by the Samogitian family are also gaining popularity.
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