They compared the buying habits of Lithuanians during the first and second quarantines: they visit stores twice as often



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“During the first quarantine, we bought a lot and perhaps we did not visit the stores as often. During the second quarantine, we visited the physical store on average about 15 times a month,” he said on the “Delfi diena” program.

During the first quarantine, according to I. Lepp, the population visited physical stores only 7.5 times on average per month.

Currently, Lithuanian residents visit online stores an average of 3.2 times per month.

“Many people [jas] He tried, but stayed true to physical stores, ”said I. Lepp.

According to her, during the second quarantine, a visit to the store became one of the options to leave the house.

In addition, physical stores are attracted by promotions.

By visiting physical stores more often, residents spend less money on a single purchase.

“During the first quarantine, when we went to the store 7 times a month, we spent about 51 euros, now we go more frequently and our basket is smaller, about 36 euros,” said the director of NielsenIQ Baltics.

According to her, similar trends are registered in all age groups.

“89 percent. Students say they visit physical stores. Compared with retirees, there is not a big difference. 90 percent of them. Visit physical stores”, – I. Lepp spoke on the program “Delfi diena”.

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