Peugeot says goodbye to the old lion: why is the new logo flat?



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Peugeot has been around for 211 years, so you can be sure that it has changed its logo more than once. Since 1850, the Peugeot logo has changed 11 times. It is true that the lion has always remained.

The lion, symbolizing agility, was last updated in 2010. It was a beautiful three-dimensional logo with a somewhat humanized lion standing on its hind legs. The Peugeot logo has never been as recognizable as other brands, but the lion is not going to be abandoned.

Now Peugeot says goodbye to the old lion and presents a new one. As usual, it is completely flat. Furthermore, only the lion’s head was left standing. The company name is on the same panel. While beauty is somewhat subjective, the new Peugeot logo looks really good. One can imagine what it will look like when decorating the grille of new cars.

Peugeot is looking at the new company page with this lion. First of all, of course, it has to do with electrification. By the end of 2021, 80 percent. Peugeot sales in Europe should belong to electric cars. In 2025, Peugeot will become the only electric car manufacturer.

But that is not all. Peugeot is also entering the luxury car market. That movement has been observed closer to the Germans who reign in this market for some time, at least since the start of production of the 2018 Peugeot 508. In 2018, Peugeot introduced the e-Legend electric concept car, which, by step, it was decorated with a lion of that brand. It’s not new, it’s a retro design ready for flat logos fashion.

Many auto companies have flattened logos. This is said to allow logos to display more beautifully on flat surfaces – displays, posters, magazines, etc.

Tech company logos blink – see how the characters in Google Chrome or Mozilla Firefox have changed. Peugeot says that by 2023, all the company’s dealerships will be decorated with only new logos. The former will be measured by the upcoming 308 hatchback, which is expected to be delivered in the coming months.



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