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In early February, the Presidency signed a contract with the branding company Brandworks, which, according to the contracting documents, “intends to complement and update the visual elements with new solutions.”
There will be no separate Welfare State logo
The procurement documents state that the main idea and objective of President Gitan Nausėda’s activity is the Welfare State, which is described by the words: strong, fair, green and innovative.
The winning company must offer design elements that convey the four words mentioned.
“Possible stylization of words or visual representation of words. These
words or icons to be used separately and in conjunction with the Chair,
The logos of the State Cognition Center (VPC) in the material of public representation ”, explains the Office of the President.
It was decided that a separate Welfare State logo was not necessary, just a four-word design that would complement not only the presidency, but also the VPC logos as needed.
Update the logo of the presidency
As the Office of the Presidency points out in the recruitment documents, the Presidency logo is currently used to mark its events.
The winning company must offer a common design for the logo of the presidency and the rules for using this logo.
Managed by Cabbage / photo 15min / chair
How 15 minutes The Presidential Communication Group explained Tuesday that the presidency is currently using several key visual elements: the president’s flag and his coat of arms, the presidency and the insignia of the Office of the President. The VPC in the Chair uses a separate set of visual cues.
“The purpose of this contract is to structure the use of these visual elements and create clear rules to define the links between the signs and create a visual identity book”, 15 minutes.
According to the Communication Group, it will be technically updated with signs, templates for standard objects of visual signs – various representative objects: forms, letters, envelopes, folders, event visuals, materials, digital presentation materials, etc.
“Acquisitions also aims to visualize the vision of the President’s Welfare State by creating graphical elements to be used in communication,” the comment said.
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