The Igloo influenza agency has blamed Burger King for the outrage: The message was not clearly worded.



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“There is nothing to add, just drive to prove it”, Instagram his 164k. suggested singer Iglė Bernotaitytė to the army of followers.

Although the interpreter did not forget to mention that this album of hers is an advertisement, in the context of these days, her performance has gained popularity. “Igle, just one question: do you think it is correct to encourage people to train? I quote: ‘lead to taste’. <...> Those with brains won’t respond, but unfortunately, as we can see, most people don’t have brains and promoting it is not very good. I understand that you are an influencer, but … already too much. Good morning, I encourage you to tour even less unnecessarily! ”- an internet user blinked after the singer’s announcement. Others criticized him: “Is it okay to encourage people to drive to the Acropolis when there are so many infections?”

After receiving nasty comments about her, the artist added a call to her order to order food online, but then she deleted the record from her Instagram account completely.

Like many influencers, Igloo’s content on social media is overseen by an agency. So Delfi contacted opinion-forming agency Sway and asked why an outraged post appeared to the public on the girl’s social media account during this delicate period. Perhaps it could have been avoided with a faster response.

“Recently, the opening of the Burger King restaurant and the news about it have received a lot of public attention. As the manager representing Igle, I want to apologize to both Burger King customers and the public for the situation. I want to reassure and emphasize that no one intended to encourage residents to come to the restaurant live, but I admit that the message was not worded with total clarity, which could have misled the influencers and encouraged people to come to the restaurant .

I regret this and accept my responsibility as a representative of the flu for the message that has been spread. I understand how sensitive all information related to population movements is at this time, so I want to urge everyone to choose only safe ways to order food, avoiding any live contact. Once again, I apologize to everyone and I take this as a serious lesson down to the smallest detail to see what information reaches the followers and how it can be understood. Let’s be responsible, protect ourselves and others ”, commented the representative manager of Igla.

Carolina Meschino has received no less criticism online. On Saturday, the girl with probably the most followers in Lithuania unveiled the queues of people at Saturday’s new restaurant. “You see, hey, it just opened,” he commented while filming a long line of people at the mall.

A little later, Carolina added to her post: “I can say that I felt really stupid thinking that there would be no people on the Acropolis when I went to Burger King. I encourage you to try it by ordering, not live. “A few moments later, K. Meschino realized that he had made a big mistake, so his 347 thousand followers admitted wrongly.” I would like to speak with you sincerely. I feel really confused. I feel really stupid because I drove to the Acropolis because I couldn’t book through Wolt. That I didn’t know there would be queues and that there would be so many people is certainly not an excuse. I was scared as soon as I got to the place and then I went to sit in the car because I was uncomfortable. I really don’t encourage you to physically go to those public places and eat those burgers. Just, I mean, I feel stupid, I didn’t expect to have so many people so late at night. Nufilmavau. Now I could freely erase everything and pretend nothing had happened, but I don’t want to lie and play something.

I understand that now is a very delicate period for everyone. And that we, the people with many followers, should be an example, then that advertising intersects with reality. I say that if I had known the situation, I would not have gone there in my life, filmed everything and everything. That’s all I wanted to say because I feel bad. Especially when I’ve talked before about the need to really tighten the quarantine, I still hold that position. I know a lot of people are expecting me to trip, write, attack, insult or hurt me. But hey, thinking that now there are 3,000 cases every day and many deaths … The average is really a problem between people and non-compliance with quarantine. That is why I suggest looking, writing and living for my friends, relatives and relatives and advise them, try to protect them so that everything goes well for them, ”said K. Meschino on Instagram.

Meanwhile, I. Bernotaitytė decided to adopt a completely different position: to open the wall of silence. The girl did not respond to Delfi’s calls, she refrains from commenting on her social space.

Inappropriate publicity in the context of these days has also been condemned by famous people. Audrius Bružas, Algirdas Readyeckas, Saulius Baniulis, Neringa Rekašiūtė, and many others encouraged avoiding unnecessary contact.

After the uproar, the aforementioned restaurant also provided its response. Burger King representatives say they have not made it clear in any way that they encourage people to come to a caterer and order food at home. “It is true that we were working with influential people when we opened the restaurant, but we had clearly told them that people would not be invited to come to the restaurant; we only asked to announce the possibility of ordering food at home. We regret that a different call has arisen in the public sphere, “the comment said.

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