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15 minutes remember that on Monday, the interpreter Jurgis Didžiulis sharing position on social mediaThe fact that Telia’s decision to use Lavrinovičius, who has been convicted of sexual violence in the past, for advertising purposes forces him to forgo these services, has disappointed both the wave of support and dissatisfaction on the Internet.
Soon, the company publicly announced its refusal to advertise with the faces of Lavrinovich basketball players. Again, many of those decisions were not applauded and the brothers themselves confirmed that they were considering using lawyers to discrimination and damaged reputations.
On Friday he also expressed his position Lithuanian Center for Human Rights. AND 15 minutes share with readers:
“For some time now, Telia Lietuva’s decision to make the Lavrinovičius brothers their advertising faces has been debated in the Lithuanian public space.
The situation is quite complicated, but it is regrettable that there have been thoughts in the public sphere of bringing to court people who questioned Telia’s decision.
Why is the situation difficult?
For one thing, ex-prisoners in Lithuania are one of the most underrated groups in society. Long-term surveys show that these people are consistently in the top three places on the public dislike list: about a third of society does not want to work together with these people, to be neighbors.
Although the perpetrators of the crime have served their sentences, they are persons of public knowledge who are held to particularly high moral standards.
Likewise, any person who commits and punishes a crime has the right to reintegrate into society, to participate in public life, and the person or persons will not be discriminated against as a result of a previous crime.
On the other hand, we have a situation in which a heinous crime has been committed: the sexual abuse of a minor.
Sexual abuse and gender-based violence are also particularly sensitive issues in Lithuania, causing social tensions. To date, we do not have an effective system to help women who have suffered sexual violence. Violence against women is still at an epidemic level, with the police taking around 45,000 lives each year. calls for possible domestic violence.
Although the perpetrators of the crime have served their sentences, they are persons of public knowledge who are held to particularly high moral standards. It should also be noted that the Lavrinovičiai brothers represent a sport that has a great influence in the country. Their speeches and their careers, as they have publicly named themselves, are followed by many young people.
So it is likely that by raising Western moral standards for public figures, the voices of those who asked whether it was ethical to portray in advertising individuals whose criminal record was involved in possible pressure on the victim were heard.
After all, the face of an ad is not just a photo or video, the image of specific people is used in the ad, of which the values of that person or people are certainly a part.
This scandal should not be used for litigation. It is an opportunity for the Lavrinovich brothers to express unequivocally and very clearly their misconduct in the past, to speak out against any violence against women.
This, of course, raises the question of the age of the crime, which was committed 22 years ago. However, although the Lavrinovich brothers do not shy away from media attention, often commenting on basketball and the details of personal life, the available media attention is misused to repair the moral damage of the crime committed.
Therefore, this scandal should not be used for litigation. It is an opportunity for the Lavrinovich brothers to express unequivocally and very clearly their past misconduct, to speak out against any violence against women. Also use your publicity and influence to minimize these crimes in Lithuania and to develop the values of respect, equivalence and respect in the younger generation of children ”.
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