[ad_1]
Photo from J. Didžiulis’ Facebook account.
After a discussion on social media, Telia Lietuva decided to suspend Ežio’s advertising campaign with the brothers Darjus and Kšyštofs Lavrinovičius.
“When choosing famous people to be the faces of the brand, we are always guided by Telia’s values. The new” Hedgehog “campaign is no exception, in which we provide 3 times more data for the same amount before the end of year and we have chosen the description of “three brothers” as a creative solution.
In the last 15 years, the Lavrinovičiai brothers have been actively involved in various commercial announcements, public and charity projects. During the decades of basketball players’ careers, they represented Lithuania in the national and Olympic teams, thus earning not only the name of the country’s sports ambassadors, but also the trust and sympathy of a large part of society. These are the merits and the arguments that led us, like many other companies before us, to choose the Lavrinovich brothers for advertising, according to a statement released by the telecommunications company.
At the same time, it is added that Telia unconditionally adheres to the rule of law and respects the privacy of Lavrinovich and their families, for which he did not value the distant past of these people, neither morally nor legally, since they have long been punished. , reconciled and closed publicly. this problem with all parties.
“In any case, we understand the sensitivity of the publicly raised issue and regret that our publicity may have seemed unacceptable to some people when it was viewed very positively by a large part of the public. Telia always advocates dialogue and constructive discussion, we are open to different opinions, but at the same time we do not want to divide the public with our advertising. Therefore, we have decided to suspend the current Ežio campaign and continue to unconditionally support the values and initiatives of freedom of expression, women’s rights, equality, diversity and non-discrimination, ”says Telia Lietuva.
With a similar story in 2013. Bitė Lietuva was also confronted.
At that time, the telecommunications company also stopped the clever advertising of the Bitė Wise school with the Lavrinovičius basketball players, circulating in the Lithuanian market. The company made this decision after receiving stormy discussions and contradictory evaluations after the statements of the singers Jurgis Didžiulis and Erica Jennings on the social network.
Mr. Didžiulis reiterated this position this time as well, stating that he would no longer be a Telia customer.
Write a comment
[ad_2]
