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Today, September 11, the new physical store “Varlė” was opened in Jurbarkas, in a week it will open in Šakiai, and in two weeks – in Šilalė. There will be a total of 19 Frog stores in Lithuania. It is scheduled to open on the 20th at the end of the year.
“For many people, the in-store model is just ingrained and more palatable. They want to inspect products, choose, consult, know where they can return products if they are faulty or enter into a lease if they fail online. Buy in your city: everything is much clearer and more reliable than remote Internet. The online store is just an additional purchase opportunity, an added value “, – Marius Butauskas, founder and entrepreneur of the retail chain Varlė.lt, shares his comments .
As reported, some products are sold at half price or at a significant discount on the occasion of the opening. As a result, buyers are buying disposable medical masks that sell for half the price. 50 pieces of masks today cost 5.99 euros. As a result, the queues of buyers for this product have been extended even abroad.
According to the report, the three new electronics and home appliance stores in Jurbarkas, Šakiai and Šilalė after Varlės were protected by UAB Optita, which has been in the retail market for 22 years.
“We fully understand that without a large network, today it is difficult to survive. From 2003 to last year, we also worked with a well-known brand, but when the situation changed, we chose” Frog “because it is an innovative, flexible and fast adapting company” says Dainius Bergelis, owner and manager of UAB Optita.
The businessman does not hide that he is in quarantine and forced him to make such quick decisions.
The new store in Jurbarkas occupies about 300 m2. meters, in Šilalė – about 350 square meters. meters, and in Šakiai – about 280 square meters. Area meters. As the stores have been operating for many years, it was only necessary to invest about 15 thousand euros in changing posters, clothing and other promotional attributes.
These new stores, like most Frogs, operate on a franchise basis.
Prices online and in stores are believed to be essentially the same.
Turnover of “frog” in the first year of 2020 increased by 35% in the first half of the year compared to the same period last year. and exceeded 17 million euros (compared to 12.7 million euros in 2019). This growth is due to a significant increase in the number of online orders; its growth this year reaches up to 81 percent.
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