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There are more Lithuanians traveling to Latvia and Estonia this summer than ever. And when walking through cities or resorts, Lithuanian brands – Maxima, “Senukai”, “Euroaptieka” and others – pleasantly caress the eyes of all Lithuanians.
They are especially abundant in Latvia. Lithuanian producers and traders are so established in this country that they often take the leading position in the market, outperforming local players.
Advisor to the Lithuanian Embassy in Latvia Tomas Grabauskas 15 minutes He highlighted that Lithuania is Latvia’s main foreign trade partner and a very important investor.
Retail expert Justas Gavėnas adds that Lithuanians were the first foreign investors to believe in this market, which is why they managed to establish themselves so well in Latvia.
Photo from personal archive / Justas Gavėnas
“The Latvian market is close to us, both culturally, linguistically and geographically. Historically, it has been less attractive to other investors, so whoever entered first had much greater potential for growth. Lithuanian entrepreneurs were the first to believe that they could set foot here. ”As Rimi did in Estonia, where Lithuanians were afraid,“ why do Lithuanians manage to compete with local players in Latvia? 15 minutes revealed by J. Gavėnas.
The Latvian market is close to us, both culturally and linguistically. Lithuanian businessmen were the first to believe they could set foot here, said J. Gavėnas.
Then 15 minutes It looks at which Lithuanian traders in Latvia and Estonia have gained the highest market share and why Lithuanian entrepreneurs in these countries, especially Latvia, are doing so well.
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