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Auto care professionals advise on how to properly prepare and order the vehicle for sale. It is worth the effort: in the used car market, properly prepared vehicles sell not only faster, but also by 10-15%. more expensive.
You won’t make a good first impression a second time
The first thing to consider is the overall image of the car being sold.
“If the car is clean, tidy, no major damage to the body is seen and its color is the same, the paint is evenly covered, which means it is worth taking more interest in the vehicle,” said Algirdas Plečkaitis, director of the Clean Brothers network of car cleaning centers. – The first impression is the most important both when selling a car online and live, in parking lots, salons and in other places, because if the vehicle does not attract attention, it is not interested, it does not cause positive emotions, the buyer just won’t be interested in it.
By the way, personally, if I see a dirty car that is not maintained from the outside, I begin to doubt its technical reliability. After all, if you don’t care what’s on the outside and what’s easy to notice, then what can you find on the inside when it’s harder to check the internal details, their quality and overall wear and tear?
The number of “beauty” procedures that will be required for the vehicle being sold will depend on its condition, i. how the car worked and maintained. The more the car was cared for, the easier it was to prepare it for the new owner. And many of the defects on the body and interior, such as small scratches or stains, can be removed.
“If the car is surrounded by a so-called polishing car, its arrangement should be considered with great responsibility. After all, a neat car with minimal or no defects has a much higher value on the market,” said A. Plečkaitis.
What do shiny surfaces hide?
When it comes to the exterior, the aesthetic preparation of a car for sale, the focus is on the bodywork and interior. For example, on the exterior of the body, in most commonly used areas such as door handles or the trunk, there are more scratches and other mechanical damage, degrading the aesthetic appearance and reducing the value of the car.
“After fixing these seemingly small details, the car buyer will be happier than if he agreed to remove the defects after the initial inspection,” advised A. Plečkaitis.
He pointed out that in showrooms, shops or cleaning services, damage to cars should not be hidden and disguised, but should be eliminated as much as possible. It turns out that one of the signs that one might suspect that the car was tampered with in order to hide flaws is the strong unnatural shine of the cabin.
“Usually the interior of the car is matte in its original form. So if it is very shiny, there is a high probability that it is an attempt to mask scratches or other mechanical defects that will come off as soon as the enamel is erased ”, said the specialist.
More pleasant to drive, more difficult to remove scratches.
The increasing attention of automakers to the pleasure of touch is partly to blame for the most difficult interior defects to eliminate. Because the harder the coating, the easier it is to repair scratches, while it is quite difficult or even impossible to restore a soft or rubberized surface.
And with the body, everything is a little easier. Surface scratches can be polished off. For example, if only one coat of varnish is applied, it can be fixed so that the marks do not remain. And if the scratch is looking for paint, primer, metal, then there is no other way than to repaint.
“There are solutions on the market that offer to apply these deeper scratches, to partially polish them. However, the damage is likely to remain visible to the skilled eye and does not comply with the technological processes recommended by car manufacturers, which are very clear: if enough, the surface of the car can be polished, and vice versa, repaint the whole part, “said A. Plečkaitis.
An already polished or repainted car can be covered with various protective coatings: silicone, ceramic, quartz. They are used not only for the body, but also for wheels, glass, headlights.
“These coatings are also one of the most suitable tricks that car dealerships use. Because the car not only looks better (deepens its color, gives it a solid shine), but also creates a hydrophobic effect, iy Repellent effect of moisture, which makes the vehicle more resistant to external influences: less dirt, water and other deposits.
“Two identical cars are standing next to each other in the outdoor parking lot, one of which was covered with a special coating and the other was not, after a while their appearance will start to differ a lot. It will be an added value for the new car owner: he will not have to worry about it, ”said A. Plečkaitis.
Clean the salon yourself or pay the professionals?
Of course, it all depends on the price you want to sell the car for. If the investment is worth it, it is recommended to take the car to the cleaning station.
“Because people generally don’t have it, it just doesn’t pay them to buy as much cleaning supplies and equipment as car cleaning centers. Another problem that interior cleaners face at home is dehumidification. Because if it stays in the soft, deep layers of the car and doesn’t get dry enough, the musty, moldy smell appears very quickly.
To avoid this, car cleaning centers use special interior drying equipment that circulates large amounts of hot air through the interior of the car, thus drying even the deepest and most inaccessible layers of material. Believe me, you will be selling a car with a bad and even unhealthy smell for a long time, “said a representative of the” Clean Brothers “.
If the living room is cleaned in your own garden, A.Plečkaitis recommends trying to clean it as dry and thoroughly as possible, moving the seats away and paying special attention to all hard-to-reach places.
“After all, the overall image is created from the smallest details, nuances,” says the specialist.
Clean cars 10-15%. more expensive
A. Plečkaitis warns that now time is valued as much as money.
“We all want to have a clean, tidy and ready-to-use item, not spend a lot of time or money on it. For example, restoring the body of a very abandoned car with many scratches to its original condition can cost between 100 and 1000 euros, the process will take time and the car will not be available for 2 days ”.
According to the specialist, when comparing the same cars on the market, one of which is ready for sale, and the other – abandoned, the final price may differ by 10-15%.
“Competition in the used car market is high, so success will be accompanied by those who will put more effort into the process,” says A. Plečkaitis.
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