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In connection with the cessation of discussions on the ‘Apple Car’ cooperation between Hyundai-Kia Motors and Apple, foreign media reports that the group’s internal concern about the possibility of a decrease in subcontractors and Apple’s secrecy was the reason. of the suspension of the cooperation discussions.
From the outset, Apple defined Hyundai Motors and Kia as ‘consignment manufacturers’ rather than partners, so it did not initially want to share autonomous driving technology.
Amid the announcement that Hyundai Motor Group is not conducting discussions on ‘Apple Car’, CNN broadcast on the 8th (local time) reported that Apple’s choice of cooperative partners is declining.
CNN analyzed that speculation about Apple Car’s partners is growing, but the key is whether Apple will share the technology.
“Maybe Apple doesn’t mind sharing technology,” he said. “In this case, automakers are in a similar situation to ‘Foxcon’, a Taiwanese company that assembles iPhones for Apple.”
In other words, it is an analysis that Hyundai Motor Company and Kia may become subcontractors of Apple and rather take the lead in electric vehicles.
Finally, the media added that large automakers such as Hyundai Motors will reject such cooperation in a “downsizing of subcontractors” method.
In fact, it is known that an allergic reaction to the theory of cooperation put forward by some people was spreading among executives at Hyundai Motor Company because it could be reduced to a ‘subcontractor’ dedicated to producing Apple cars.
In this regard, Damian Flowers, an analyst at Commerzbank, Germany, noted that “Apple will not be willing to share anything” and “the only thing that automakers can get from Apple is the amount of production.”
Previously, Hyundai Motor Company and Kia announced on the 8th: “We are receiving requests for cooperation in the joint development of autonomous electric vehicles from various companies, but it has not been decided at an early stage.” Said.
Meanwhile, after news of the suspension of discussions on autonomous vehicle development with Apple was announced, Hyundai Motor Group shares were showing a mixed trend in the stock market early on the 9th.
As of 9:10 a.m. the day, Hyundai Motor Company was trading at 235,000 won, an increase of 0.43% from the previous day. It fell to 232,000 won at the beginning of the market and then changed to an upward trend.
Hyundai Mobis also increased 0.16% to 322,000 won, but Kia Motors is trading at 84,000 won, down 2.20%.
At the same time, the KOSPI rose about 1% from the previous day and recovered to the 3,100 line, but compared to the previous day, Hyundai Motors (-6.21%), Kia Motors (-14.98% ) and Hyundai Mobis (-8.65%) all fell sharply.
These shares have exploded in the last month when rumors of cooperation between Apple and Apple Cars surfaced last month. However, on the 5th (local time), Bloomberg News reported that Apple recently halted discussions with Hyundai Motors and Kia for the development of electric vehicles, and Hyundai Motors, Kia and Hyundai Mobis said on the 8th: “Consult with Apple to the development of autonomous vehicles. It was not underway, “he said, and dropped significantly.
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