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“In the face of public disclosure support after discussion at Samsung’s request”
As the sales volume of the latest Samsung Electronics “Galaxy S20” premium smartphone series was not good enough, the public offering subsidy was increased to reduce the purchasing burden of consumers. Public announcement subsidies are disclosed on the home page by three mobile communication companies under the Terminal Distribution Structure Improvement Act (one-call method).
A significant portion of the funds raised was reported to have come from Samsung Electronics, a manufacturer. It is analyzed that the Samsung Electronics wallet was opened due to a decrease in consumption caused by Corona 19, and the launch of a new product before this month. In the industry, Samsung is said to have entered the ‘bullet shooting (marketing fee)’ because the product is not selling.
According to the Day 2 mobile communications industry, the Galaxy S20 series public announcement fund, which previously had been around 150,000 won, has risen to a maximum of 500,000 won. The shipping price for each Galaxy S20 model released on March 6 is S1,48,000,500, S20 + 1,353,000, and S20 Ultra 1,595,000.
Overall, the highest funding was set by LG U +, from 326,000 won to 500,000 won depending on the subscription plan. SK Telecom has a monthly rate of 50,000 won per month, which is 285,000 won, slightly higher than KT (250,000 won) in the same section of the plan, but it is the lowest of the three companies with 420,000 won in the plan. highest price over 80,000 won per month. KT’s highest price plan is KRW 480,000.
Samsung Electronics reportedly requested to raise funds. In order to increase sales, as Samsung Electronics discussed price support plans with three mobile operators, joint promotions, shipping price cuts, etc. were discussed, and it was reported that the increase in seed funding was decided .
The reason behind the launch of marketing expenses for new products that have been launched for 2 months is the slow performance of the Galaxy S20. Recently, Samsung Electronics announced in a conference call after the announcement of its first quarter results: “Samsung Electronics’ smartphone sales worldwide are 64 million units in the first quarter.” The effect of the launch of the Galaxy S20 decreased colorless by 18% (14 million units) from sales a year ago (78 million units). The industry estimates that Galaxy S20 domestic sales amounted to 60-70% of the previous product.
Statistics from external research companies are also unusual. Strategy Analytics, a global market research firm, announced that global smartphone shipments in the first quarter of this year were 277.8 million units, down 17% from the same period last year, and the largest decline Samsung Electronics’ was 19% in the manufacturer’s survey. The falls of Apple and Huawei were 9% and 18%, respectively.
A telecommunications industry official said: “Samsung Electronics’ predecessor in the first quarter was an effect that reflected the number of cells (sale, manufacturer → distributor). This is not going to be much, “he said.
Reporter Man Hae-kyung [email protected]
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