Untact Era ‘High Tech Technology Has Entered Everyday Life’ at CES



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Press conference ‘CES 2021’
Samsung ‘a better everyday life for everyone’
LG’Beautiful daily life with home life ‘
Inform future leading appliance, artificial intelligence and robot technologies

Global companies presented the future of advanced technology at ‘CES 2021’, a new technology competition venue. Samsung Electronics, a leading Korean company, introduced innovative technology and vision for a “better everyday life”, while LG Electronics introduced “an innovation journey for customers.” The two companies focused on products and technologies that will lead the future from home appliances to artificial intelligence (AI) and robots. Global companies are also showing the future that new technologies will change.

Samsung Electronics and LG Electronics held a press conference on the 11th (local time) and introduced forward-looking technology and vision to be shown at CES.

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At the online press conference, Samsung Electronics shared its innovative products and vision for a sustainable future under the theme “Better Everyday Life for All”.

Samsung Electronics emphasized that technological advancements must contribute to providing an optimized experience for each individual. A representative example is the ‘Bispork’ refrigerator which allows you to select the type of product and the color you need according to your personal taste and living space. Earlier this year, it plans to introduce a custom 4-door refrigerator in North America.

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Television, one of the products closest to people’s everyday lives, is a variety of lifestyle TVs, from ‘The Frame’, which creates its own gallery, to ‘The Premier’, which embodies its own cinema in an oversized house. He explained how considerate she was. In particular, the 110-inch ‘Micro Light Emitting Diode (LED)’, which received the ‘Best Innovation Award’ at CES 2021, was introduced as a display that optimizes all the experiences consumers want on screen by integrate the best existing display technology.

Introducing ‘Smart Things Cooking’ and ‘Samsung Health’ for Smart TVs as personalized services based on artificial intelligence. SmartThings Cooking is a service that manages the entire process from the purchase of food ingredients to cooking according to personal preferences using the SmartThings application (app). It is expected to be introduced in Korea and the United States for the first time in the first quarter of this year. Samsung Health for Smart TV is a service that offers a variety of high definition home workout content, such as stretching, strength training, yoga and meditation.

It also unveiled new robots and artificial intelligence devices that help people in their daily lives. Samsung Electronics introduced ‘Samsung Jetbot AI’, an artificial intelligence robot cleaner. It is the world’s first robot vacuum cleaner equipped with an Intel AI processor and uses advanced object recognition technology to self-identify surrounding objects and find the optimal cleaning path for autonomous driving.

Future robots under study were also shown. The first ‘Samsung Bot Handy’ featured is a future home service robot that can recognize the location or shape of an object by itself and grab or move it, and is useful for helping with housework, like setting the table before of meals and organize dishes after a meal. It also featured an improved version of ‘Samsung Bot Care’, which was unveiled at CES 2019.

In addition to existing care for the elderly, the new Samsung Bot Care expands its reach to various family members to provide personalized services such as time management, healthcare, education and video meetings.

Samsung Research Chairman Seung Hyun-joon said: “Corona 19 has brought with it a ‘new daily life’ and a crisis, such as the transition to the untact era, but we must work together to overcome this and move towards a ‘life better daily ‘”. We will actively contribute through core technology and innovation. “

LG Electronics also introduced a variety of new normal lifestyles through the press conference that day. The theme of the conference is “The Precious Daily Life Goes On”. Enjoy your home life in comfort with LG ‘.

Bong-Seok Kwon, CEO of LG Electronics, who appeared as a video storyteller at the conference, said: “We will provide convenience and fun as well as a way to safeguard our precious daily lives so that customers can enjoy a better life to the fullest. in an era that is rapidly changing in unexpected ways. “LG Electronics will not stop the innovation journey,” he emphasized.

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It showed a roll-up phone video as a representative innovation technology. There were two scenes of ‘LG Rollable’ unfolding and rolling at the event, but this is the first time that LG Rollable, which can increase and decrease the screen size, has been shown in the video.

It also introduced a new OLED TV product ‘OLED EVO’, which improved the performance of organic light-emitting diodes (OLED, OLED). The OLED EVO elaborately embodies the wavelength of light, making it clearer and brighter than the existing OLED.

It also introduced cooperative technologies and measures that make customers’ lives more comfortable. LG Electronics updated its smart lifestyle platform, LG ThinQ, and introduced new value for the customer.

On this day, LG Electronics announced that it will cooperate with global food companies Nestlé and Kraft Heinz so that customers can buy food using the LG ThinQ app. It also introduced the ‘Artificial Intelligence Cook’ feature that finds the best recipe by taking a barcode of the food ordered with a smartphone.

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Virtual humans implemented with AI also appeared surprisingly. ‘Kim Rae-ah’, a virtual human implemented by LG Electronics using artificial intelligence technology, appeared as a speaker and displayed a three-dimensional and animated appearance.

Raea presented the ‘LG Chloe sterilization bot’ that performs quarantine for the hygiene of certain spaces such as hotels. In addition, it also presented the LG Gram 2021, which has several strengths such as portability, design, performance and large capacity battery, and ‘LG Ultrafine All-Red Pro’, a professional monitor applied with OLED panel.

Kim Jin-hong, Executive Director of LG Electronics Global Marketing Center, said: “With LG Electronics’ innovative products and services, our lives are rapidly changing in unexpected ways, so that our customers can enjoy their precious everyday life from safer, more convenient and fun way. “

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Global companies also intensively introduced technologies to innovate daily life. 5G and AI, which have established themselves as core infrastructures in the smart era, are expected to show a new future again this year. Verizon CEO Hans Bestberry will be a keynote speaker presenting how 5G is changing the present and the future. Google and Amazon were not directly involved in the expo, but are collaborating with many of the exhibitors to showcase the AI ​​that has penetrated our daily lives.

Global automakers like GM, Mercedes-Benz, BMW and Audi, as well as domestic and foreign auto parts makers like Bosch and Mando, need to pay attention to the evolution of mobility. It is expected to show the possibility of mobility as a new service and solution beyond the simple vehicle as a means of transport.

Reporter Kwon Kun-ho [email protected]



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