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Rather than going to greet parties in person, are more people trying to convey their heart with expensive gift sets? Sales of ‘premium gift sets’ in the hundreds of thousands of won range are skyrocketing in line with the ‘Untact Chuseok’ trend fitting in the midst of the crown crisis.
For Chuseok this year, the limit on gifts for agricultural and livestock products that can be sent to work-related officials has been raised from 100,000 won to 200,000 won. The distribution industry expects demand for expensive Chuseok gift sets to increase this year, and is increasing the volume by 20-30% over last year.
Hyundai Department Store said: “As a result of the analysis of advance sales of Chuseok gift sets in stores and online malls across the country from 14 last month to 11 this month, sales of meat ( 99%), imported food (226%), wine and traditional spirits (105%) This has been shown to have increased significantly over last year. “
During this period, sales of high-end Korean meat sets in the 800,000 won range increased 3.7 times compared to the same period last year. Hyun-gu Shin, head of the food business department at Hyundai department store (executive vice president), said: “As the crown crisis drags on, it seems that I am trying to convey my feelings of regret that I cannot visit my hometown or my acquaintances directly during the holidays. “
Hyundai department stores increased meat package preparation by 20% compared to last year, and premium Korean meat packages increased 1.5 times. We also prepare the best olive oil for 450,000 won (The Poaig Extra Virgin) woven from the fruit extracted from an olive tree over 1,000 years old, and 119,000 won olive oil (Chateau des Dublon) used in luxury hotels in Europe. and the United States.
Sales of expensive gift sets are also on the rise at E-Mart. Based on gift set pre-sale data collected by E-Mart from last month 13 to 10 this month, gift set sales exceeding 200,000 won increased 40.1% compared to the same period. from last year.
E-Mart is powering the 300,000 won Hanwoo ensemble of ‘two horns (1 ++)’ grade. The 350,000 won Korean two-horned beef short rib set, which he made 1,000 last year, has risen to 1,800 this year, and 1,100 have already been sold.
E-Mart also increased the volume of the Hoengseong two-horned Korean meat game, which costs 650,000 won, by 30% compared to last year, and also increased the so-called ‘Chanel of the Grape World’ to 5 types of games. Shine Muscat grape gift box.
Lee Jong-hoon, head of the E-Mart marketing team, said: “Premium gift set sales are prominent in advance sales, which is the weather vane of Chuseok sales,” and “a phenomenon caused by the ‘Chuseok intact’, where the number of households that return decreases “.
Lotte Department Store announced that it plans to sell gift sets via live streaming on the ‘100LIVE’ online live shopping channel from 14-25 for consumers who want to purchase Chuseok gift sets not face-to-face.
