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Naver has decided to abolish ‘Ranking News’, which has attracted a lot of attention.
On the 23rd, Naver announced through its official blog: “As the consumption of articles has diversified and consumption by subscription means is more prominent, in October the ranking of all articles by section and age will be suppressed and the ranking will be reinforced by means of communication.
Currently, when viewing Naver media articles, articles classified by section as politics, society, and economics appear around the articles, but this screen is removed. Instead, he plans to randomly organize an article (based on Naver Inlink) most viewed by outlets affiliated with Naver’s content.
Additionally, Naver adjusts the placement of related functions to make it easier for users to verify subscribed serialized articles and reporters. In the long term, the reporter page function will also be strengthened. Naver said: “In the future, I will directly select the main articles through the reporter’s page, communicate with readers and provide support to establish itself as a central area of the reporter’s personal brand.”
Naver explained that this reorganization of the service was aimed at alleviating the tendency for specific articles to receive excessive attention and recommending multiple articles, similar to existing reorganizations, such as abolishing the front page news layout and introducing personalized article recommendations. .
However, controversy over Democratic Party lawmaker Yoon Young-chan’s attempts to outsource the portal emerged recently, and Naver made a sudden announcement in front of a government audit in October, raising questions about the background to the shakeup. This is because Naver was not free to distort public opinion, as rating news became more popular with the abolition of the first screen article arrangement.
The anomalous behavior of the media was followed to climb the rankings. To move up the rankings, ‘Breaking News’ and ‘Exclusive’ were added to increase the level of attention, or entertainment articles were arbitrarily switched to the ‘culture of life’ section and exposed.
Regarding this reorganization, an official from Naver’s public relations team said: “We have been continuously pursuing a general reorganization of the service.”
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