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A new form of game festival is being held that encompasses game companies like Activision, Blizzard, EA, PS, Riot Games and XBOX. Jeff Kayley, host of The Game Awards and industry-renowned journalist, presents digital gaming events with promotional videos. Summer Game Fest (SGF)On day 1 it was announced that it will take place.
This event, which lasts 4 months from May to August, takes advantage of the characteristics of a digital showcase and is carried out in a different way than the typical presentation of a game show. During the four months, the editors who participated in the event released various news and game previews and made a showcase. It also comes with a demo version to pre-play the game if possible.
During the event, the publisher directly announces the calendar and event details, and SGF informs and shares it through social media. Kayley described the characteristics of the event in a “Google Calendar”. This is a way for users to meet and check various in-game events.
However, SGF doesn’t just guide the calendar of events. Kaylee presents pre-shows and post-shows with events from each developer. These programs review notable games and new jobs and related news and provide more detailed information. Additionally, entertainment company iam8bit will also produce a preview preview of the game that will be showcased with Kaylee and presented to the player.
2K, Activision, Bandai Namco, Bethesda, Blizzard, Bungie, CD Project, Digital Extreme, EA, Microsoft (XBOX), Sony (PlayStation), Square Enix, Private Division and Riot Games, Steam and WB Interactive were named.
There were a number of game companies to see. First, Sony and Microsoft, awaiting the details of the next-gen PS5 console and XBOX X series, are expected to launch SGF alongside the CD project, which is about to launch the expected cyberpunk 2077 in 2020. Highlights include Riot Games, which has many new jobs, and EA, which runs several previously unreleased projects. It is also a concern that Bethesda, who revealed that there is no stand-alone exhibition event, will release information on Elder Scrolls 6. The new Batman series rumor was also included.
Kaylie said that as this event is an open digital event, more game companies can participate in the event. Through this, multiple developers other than the publisher to be revealed in the additional lineup announcement may participate in SGF.
Known as the main presenter and event producer for the press conference, Kaylee has long acted with E3. However, earlier this year, it announced its break with E3 and prepared for a new SGF gaming event after the collapse of E3 2020 due to Corona 19.
At the time of SGF launch, Kaylee explained the value of digital transformation and said, “The way consumers wait in line to play at the booth is old,” in an interview with foreign media such as Game Industry Beads and Variety. In addition, E3 said it was reluctant to think about such digital events and stated that “the industry will accept the transformation of global and digital events even after Corona 19 is silent.”
Immediately after the cancellation of E3 2020, he said, overseas gaming media like GameSpot and IGN are working with game companies to hold digital game exhibits. PC gamers first announced the progress of the Showcase PC Gaming Show on June 6, and EA and Microsoft also announced that they will have their own online conferences.
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The first SGF-owned event was announced as the online showcase for Microsoft Inside XBOX on the 7th. In addition, Valve will also host the Steam Summer Games Festival through its Steam gaming platform starting June 9.
Each developer will announce the times of the events that will launch later, and SGF will share them with various pre-shows through mixers, YouTube, Instagram, Facebook, Twitch, Twitter and Tic-Talk. Additionally, the event will be decorated for gamescom’s opening live night, produced and presented by Kayley on August 24.
